The world’s leading businesses are discovering the transformative power of design as a vital element of corporate strategy. Fortune 500 giants like GE, IBM and Ford Motor as well as tech dynamos like Alphabet, Apple and Facebook are investing heavily to strengthen their design capabilities not just to make their products more aesthetically pleasing and easier to use, but to understand their customers and keep them coming back. The world’s most successful companies are embracing design thinking in every aspect of what they do: from what type of goods and services they provide to how they interact with customers, recruit and develop talent and structure their organizations. Click here to register for Brainstorm Design 2019, to be held 5-7 March in Singapore.
Presenting Brainstorm Design
Brainstorm Design is a unique new conference dedicated to exploring the increasingly crucial nexus between business and design. Held for the first time in 2018, the three-day event is the latest addition to Fortune’s influential Brainstorm conference series. For the first time, Fortune, TIME and Wallpaper* combined their editorial wisdom and resources, and collaborated to deliver a lively and informative event that brought together the Fortune 500’s most powerful executives and the world’s most talented designers.
2018 speakers included: Paola Antonelli, Senior Curator of Architecture & Design and Director of Research & Development, Museum of Modern Art, New York City; Kristina Blahnik, Chief Executive Officer, Manolo Blahnik; Joe Gebbia, Co-founder and Chief Product Officer, Airbnb; Kenya Hara, President, Nippon Design Center, Inc.; Thomas Heatherwick, Founder and Design Director, Heatherwick Studio; Miguel Mckelvey, Co-founder and Chief Culture Officer, WeWork Author Alice Rawsthorn; Sarah Stein Greenberg, Executive Director, Hasso Plattner Institute of Design (d.school), Stanford University, Patricia Urquiola, Designer, Architect, and Founder, Studio Urquiola; and Sam Yen, Managing Director, SAP Labs Silicon Valley and Chief Design Officer, SAP
Setting the stage for innovative thinking
Singapore, one of the world’s great hubs of commerce, culture and innovation and long a meeting point for East and West, offers an ideal setting for discussions about business and design. Brainstorm Design 2019, to be held in parallel with Singapore’s annual Design Week, will feature thinkers from diverse fields including industrial and product design, architecture and urban planning, graphic design, user experience, mobility and transportation, fashion, financial services, travel and hospitality and many more.