2010 Agenda

* Denotes Virtual Conference Program

THURSDAY, JULY 22

3:00 PMWELCOME AND OPENING *

Andy Serwer, Managing Editor, Fortune

3:05 PMWHEN HP MET PALM: A GIANT'S BET ON A SMARTPHONE SURVIVOR *

Todd Bradley, EVP, Personal Systems Group, HP
Jon Rubinstein, SVP and GM, Palm, HP
Interviewer: Adam Lashinsky, Senior Editor at Large, Fortune

3:30 PM3-3-3 *

Three minutes on three tech companies that will matter in three years with:
Eva Chen, Co-founder and CEO, Trend Micro

3:35 PMTHE FUTURE IS NOW: A SPECIAL PRESENTATION *

Speakers:
Bobby Kotick, Chief Executive Officer, Activision Blizzard
Interviewer: Stephanie Mehta, Executive Editor, Fortune

4:05 PMCLOSED PLATFORMS, OPEN FOR BUSINESS*

Speakers:
Dick Costolo, COO, Twitter
Irwin Gotlieb, Global CEO, Group M
Mark Pincus, Founder and CEO, Zynga
Jeff Weiner, CEO, LinkedIn
Moderator: Jessi Hempel, Senior Writer, Fortune

4:40 PMBRAINSTORM TECH DEMOS *

Mike McCue, Co-founder and CEO, Flipboard
Moderator: Daniel Roth, Managing Editor, Fortune.com

4:50 PMONE ON ONE: CHARLES PHILLIPS, PRESIDENT, ORACLE *

Interviewer: Adam Lashinsky, Fortune

5:20 PMSTARTUP IDOL *

Contestants present their business plans to a panel of judges and the Brainstorm TECH audience, vying for a chance to be the next Startup Idol.
Contestants:
Eric Best, Chairman and CEO, Mercent Corp.
Kris Duggan, CEO, Badgeville
CJ Kettler, CEO and Founder, Ben Franklin's Wheels
Christina Lomasney, CEO and Co-founder, Modumetal
Somrat Niyogi, CEO and Founder, Miso
Judges: Richard Rosenblatt, Co-founder, Chairman, and CEO, Demand Media; Dana Settle, Partner, Greycroft LLC; and Geoff Yang, Managing Director, Redpoint Ventures
Host: Adam Lashinsky, Fortune

6:00 PMCOCKTAILS

7:00 PMDINNER

ONE ON ONE: IRVING AZOFF, EXECUTIVE CHAIRMAN, LIVE NATION ENTERTAINMENT

In Conversation with Andy Serwer, Fortune

FRIDAY, JULY 23

6:00 - 7:00 AMEARLY MORNING HIKE ON THE RIO GRANDE TRAIL

7:45 AMBREAKFAST ROUNDTABLES

BUILDING BRANDS ONLINE
How do you build a killer online brand? A conversation on what's working and what isn't.
Speakers:
Tom Bedecarre, CEO, AKQA; Chris DeWolfe, CEO, MindJolt; Brian McAndrews, Managing Director, Madrona Venture Group; Jessica Michaels, Managing Partner and Group Director, GroupM; Barry Salzman, Managing Director, Media and Platforms, Americas, Google; and Mike Volpi, Venture Partner, Index Ventures
Moderator: Wes Nichols, Co-founder and CEO, MarketShare Partners

HYPER-PERSONALIZATION
Today's web enables companies to give consumers exactly what they need, often before they know they need it.
Speakers:
Jeff Bonforte, CEO, Xobni; Alan Citron, President, Buzzmedia; Patrick Grady, Founder, Chairman and CEO, Rearden Commerce; Marissa Mayer, VP, Search Products and User Experience, Google; Deep Nishar, VP, Products and User Experience, LinkedIn; and Mike Schroepfer, VP, Engineering, Facebook
Moderator: Kevin Maney, Contributor Fortune and Author, Trade-Off: Why Some Things Catch On, and Others Don't

HIGH-TECH GIVING
How technology can supercharge a new generation of nonprofits.
Speakers:
Steve Bratt, CEO, World Wide Web Foundation; Eva Chen, Co-founder and CEO, Trend Micro; Krista Donaldson, CEO, D-Rev; James Steyer, CEO and Founder, Common Sense Media; Maynard Webb, Chairman and CEO, LiveOps; and John Wood, Chair, Room to Read
Moderator: Jessi Hempel, Fortune

PAID CONTENT
Free is out. So what's in? Here's how media's creators are profiting off of content production.
Speakers:
Trip Adler, CEO and Co-founder, Scribd; Shelby Bonnie, Chief Executive Officer, Whiskey Media; Jimmy Pitaro, VP, Media, Yahoo; and Osman Rashid, Co-founder and CEO, Kno; and Brian Sugar, founder and CEO, Sugar Inc.
Moderator: Poppy Harlow, Anchor, CNNMoney.com

IS MUSIC FINALLY FINDING ITS GROOVE?
After a disastrous few years, the music business is finding its feet again. The industry is getting increasingly crowded, but which models will succeed?
Speakers:
Rio Caraeff, President and CEO, Vevo; Fred Davis, Partner, Code Advisors; Jordan Glazier, Chief Executive Officer, Eventful; Courtney Holt, President, MySpace Music; David Hyman, CEO, MOG and Tim Westergren, Chief Strategy Officer & Founder, Pandora Media
Moderator: Michael Copeland, Senior Writer, Fortune

MOBILE ADS: THE ROAD TO $10 BILLION
Can location technology finally turn the smartphone into the next big marketing platform?
Speakers:
Scott Harmon, SVP of Strategy and Business Development, Trimble; David Katz, VP, Yahoo Mobile North America; Scott Raymond, Co-founder and CTO, Gowalla; Cyriac Roeding, Co-founder and CEO, Shopkick; and David Weiden, Partner, Khosla Ventures
Moderator: Jon Fortt, Technology Correspondent, CNBC

8:20 AMVIRTUAL SESSION: IDA Ireland *

Ian Bremmer, Founder and President, Eurasia Group; Barry O'Leary, CEO, IDA Ireland; and Michael Elliott, Editor, TIME International

8:45 AMSWITCH BREAK

9:00 AMONE ON ONE: BARRY DILLER, CHAIRMAN AND CEO, IAC
A BRAINSTORM TECH FOLLOWUP *

Interviewer: Andy Serwer, Fortune

9:30 AMBRAINSTORM TECH DEMOS *

Speaker:
Jim Lanzone, Founder and CEO, Clicker
Moderator: Daniel Roth Managing Editor, Fortune.com

9:45 AMONE ON ONE: NIKESH ARORA, PRESIDENT, GLOBAL SALES OPERATIONS AND BUSINESS DEVELOPMENT, GOOGLE *

Interviewer: Adam Lashinsky, Fortune

10:10 AMBREAK

10:15 AMVIRTUAL SESSION: ONE ON ONE: Peggy Johnson, Executive Vice President, Americas and India, Qualcomm *

Interviewer: Stephanie Mehta, Fortune

10:40 AMONE ON ONE: RALPH DE LA VEGA, PRESIDENT AND CEO, AT&T MOBILITY AND CONSUMER MARKETS, AT&T *

Interviewer: Stephanie Mehta, Fortune

11:05 AM3-3-3 *

Three Minutes on three tech companies that will matter in three years with:
Mark Pincus, Founder and CEO, Zynga

11:10 AMONE ON ONE: URSULA BURNS, CHAIRMAN AND CEO, XEROX *

Interviewer: Jon Fortt, CNBC

11:40 AMSWITCH BREAK

11:55 AMDEEP DIVES & LUNCH

POWER OF PULL Booz Allen Hamilton in Koch Building
How small moves, smartly made, can set big things in motion,
with John Hagel, Co-chairman, Center for the Edge, Deloitte
Interviewer: Daniel Roth, Fortune.com

BATTER UP! Stranahan Room in Koch Building
A Salon with Bob Bowman, President and CEO, MLB Advanced Media
Interviewer: Stephanie Mehta, Fortune

RADICAL MANAGEMENT Kaufman Room in Doerr-Hosier Center
Why it pays to put your employees above your customers with Vineet Nayar, Chief Executive Officer, HCL Technologies
Moderator: Jessi Hempel, Fortune

GLOBAL FORUM @ TECH NETWORKING LUNCH Lauder Room in Koch Building
Scott Sandell, General Partner, New Enterprise Associates
Aydin Senkut, Founder and President, Felicis Ventures
Mike Volpi, Venture Partner, Index Venture
Moderator: Michael Elliott, editor, TIME International

FORTUNE MOST POWERFUL WOMEN @ TECH NETWORKING LUNCH Hudson Room in Boettcher Building
Gerri Elliott, Executive Vice President, Strategic Alliances, Juniper Networks, Lauren Flaherty, Chief Marketing Officer, Juniper Networks and Kevin Johnson, Chief Executive Officer, Juniper Networks, will talk about filling Juniper’s C-suite with women executives.
Moderator: Pattie Sellers, Editor at Large, Fortune, and Chair, Fortune MPW Summit

FORTUNE BRAINSTORM GREEN @ TECH NETWORKING LUNCH Harris Room in Boettcher Building
Amit Chatterjee, Founder and CEO, Hara Software
Peter Schwartz, Co-founder and Chairman, Global Business Network
Eric Spiegel, President and CEO, Siemens
Moderator: Michael Copeland, Fortune

12:55 PMSWITCH BREAK

1:05 PMSPECIAL SESSIONS

A BRAINSTORM TECH FOLLOW UP
ONE ON ONE
:*
Jon Miller, Chief Digital Officer, Chairman and CEO,
Digital Media Group, News Corp.
Interviewer: Daniel Roth, Fortune.com

ONE ON ONE:
Karen Cator, Director of Educational Technology, U.S. Department of Education
Interviewer: Walter Isaacson, President and CEO, Aspen Institute

1:35 PMSWITCH BREAK

1:45 PMSPECIAL SESSIONS

CUTTING THROUGH THE HYPE: WHAT TOP CIOS ARE REALLY BUYING *
Corporations are starting to spend on IT again. Tech's biggest buyers offer unalloyed views on what they need, their pet peeves and how they plan to allocate their considerable budgets.
Speakers:
LaVerne Council, Corporate Vice President and CIO, Johnson & Johnson
Filippo Passerini, President, Global Business Services, and CIO, P&G
Manjit Singh, CIO, Chiquita Brands International
Moderator: Jon Fortt, CNBC

MEDIA GOES GLOBAL: A FINANCIAL PERSPECTIVE
After years of sitting on the sidelines when other industries globalized, the world's media companies are finally expanding beyond their borders. Where are media giants investing, and where is there money to be made?
Speakers:
Aryeh Bourkoff, Global Head of Technology, Media, and Telecoms; Vice Chairman of Investment Banking, UBS
Henry Ellenbogen, Manager, New Horizon Fund, T. Rowe Price
Mike Fries, President and CEO, Liberty Global
Eric Zinterhofer, Founder, Searchlight Capital Partners
Moderator: Becky Quick, Co-anchor, Squawk Box, CNBC

2:25 PMSWITCH BREAK

2:35 PMSPECIAL SESSIONS

TAKING ON THE GOLIATHS: COMPETITION IN A DIGITAL AGE *
Competitors don't get any more daunting than Cisco, Intel and Microsoft. Three would-be disrupters explain how they aim to unseat the incumbents
Speakers:
Jen-Hsun Huang, Co-founder, President, and CEO, NVIDIA
Kevin Johnson, CEO, Juniper Networks
John Lilly, CEO, Mozilla
Moderator: Kevin Maney, Fortune

FOLLOW THE MONEY
From angel rounds to M&A mega-deals, where is the smart money going? And with volatile markets and an economy still on the mend, how are investors recalibrating their strategies so they can see some exits in the coming year?
Speakers:
Jim Breyer, Partner, Accel Partners
Charles Giancarlo, Managing Director and Co-head, Value Creation, Silver Lake
Mike Maples, Managing Partner, Floodgate
Gordon Ritter, General Partner, Emergence
Aydin Senkut, Founder and President, Felicis Ventures
Moderator: Michael Copeland, Fortune

3:15 PMSWITCH BREAK

3:40 PMTHE GREAT GLOBAL TECH OPPORTUNITY *

In developed economies, growth in the tech sector is projected to far outpace tepid overall growth rates. In the developed world, tech growth is off the charts. A seasoned investor and a connected CEO discuss the role technology can play in driving global prosperity — for consumers and corporations alike.
Speakers:
Glenn Hutchins, Co-founder and Co-CEO, Silver Lake
Vineet Nayar, CEO, HCL Technologies
Moderator: Andy Serwer, Fortune

4:10 PMBRAINSTORM TECH DEMOS *

Speakers:
Krista Donaldson, CEO, D-Rev
Alex Polvi, CEO and Co-founder, Cloudkick
Moderator: Daniel Roth Managing Editor, Fortune.com

4:25 PMONE ON ONE: TIM ARMSTRONG, CHAIRMAN AND CEO, AOL
A BRAINSTORM TECH FOLLOWUP *

Interviewer: Josh Quittner, Editor at Large, TIME Inc.

4:40 PMSWITCH BREAK

4:55 AM3-3-3 *

Three Minutes on three tech companies that will matter in three years with:
Steve Hasker, President, Media Products for The Nielsen Company

5:00 PMONE ON ONE: ANNE SWEENEY, PRESIDENT, DISNEY/ABC TELEVISION GROUP, CO-CHAIR, DISNEY MEDIA NETWORKS *

Interviewer: Stephanie Mehta, Fortune

5:20 PMNOTHING IS LOST: TECHNOLOGY AND THE CREATIVE PROCESS *

The executive producers of Lost talk about the way technology inspired their groundbreaking television show, and the executives discuss the business implications of more tech-centric content creation
Carton Cuse, Writer and Executive Producer, Lost
Barry Jossen, Executive Vice President, Studio Creative and Production, ABC Entertainment Group
Damon Lindelof, Co-creator and Executive Producer, Lost
Anne Sweeney, President, Disney/ABC Television Group, Co-Chair, Disney Media Networks
Moderator: Stephanie Mehta, Fortune

5:45 PMDAILY WRAP-UP

6:30 - 8:30 PM OFFSITE RECEPTION

SATURDAY, JULY 24

6:00 - 7:00 AMEARLY MORNING HIKE ON THE HUNTER CREEK TRAIL

7:45 AMBREAKFAST ROUNDTABLES

REDESIGNING SECURITY IN THE WIRELESS AGE Harris Room in Boettcher Building
Lost iPhones, breached websites, privacy on Facebook. Technology has made the old models for personal and corporate secrecy a thing of the past: Can we invent new ones?
Speakers:
Gary Kovacs, Senior VP, Markets, Solutions and Products, Sybase; Aaron Levie, Co-founder and CEO, Box.net; Manjit Singh, CIO, Chiquita Brands International; and Gerhard Watzinger, EVP, Corporate Strategy and Business Development, McAfee
Moderator: Jon Fortt, CNBC

PR PIXIE DUST Kaufman Room in Doerr-Hosier
What's the balance between traditional PR and totally new strategies? Join this conversation about testing nontraditional avenues for advancing ideas.
Speakers:
Donna Sokolsky Burke, Senior Managing Director, Sparkpr; Jennifer Graham Clary, Chair, Global Technology Practice, Burson-Marsteller; Dani Dudeck, GM of Corporate Communications, Zynga; Brooke Hammerling, Founder, Brew Media Relations; and Scott Sutherland, Partner, Sutherland Gold Group
Moderator: Chris Lochhead, Director and Chief Strategy Advisor, Jive Software

ANALYTICS EXPLOSION Booz Allen Hamilton in Koch Building
Data rules the world. How do we turn analytics into products? And what's the intent — what are we really trying to do with data?
Speakers:
Michael Campbell, Former EVP and COO, Fair Isaac Corporation; Gil Elbaz, Founder, Factual; Steve Hasker, President, Media Product Leadership and Advertiser Solutions The Nielsen Company; Konrad Feldman, Co-founder and CEO, Quantcast; Deep Nishar, VP, Products and User Experience, LinkedIn; and David Poltrack, Chief Research Officer, CBS
Moderator: Michael Schrage, Fellow, Center for Digital Business, MIT Sloan School

HARDWARE BEYOND THE PC Stranahan Room in Koch Building
It's getting easier to put processing power into almost anything, and the world's hardware makers are doing just that, putting faster and faster chips into smartphones, televisions, automobiles and various connected devices. This panel digs into the future of computing, and examines how what's here, and what's coming in hardware is remaking some of the tech industry's largest players.
Speakers:
Jen-Hsun Huang, Co-founder, President, and CEO, NVIDIA; Peggy Johnson, EVP, Americas and India, Qualcomm; Mike Kwatinetz, General Partner, Azure Capital Partners; Mark Lewis, President, Information Intelligence Group, EMC; Ahmed Mahmoud, SVP and CIO, AMD; and Andy Miller, CEO, Polycom
Moderator: Michael Copeland, Fortune

VIDEO & THE CONSUMER Lauder Room in Koch Building
How is video driving infrastructure and what is the impact on the consumer?
Speakers:
Adam Cahan, CEO, Auditude; David Eun, President, AOL Media and Studios, AOL Inc.; Doug Knopper, Co‐Founder and Co-CEO, FreeWheel; Blake Krikorian, former CEO, Sling Media; Zander Lurie, SVP, Strategic Development, CBS; JB Perette, President, Digital & Affiliate Distribution and Content Distribution Strategy, NBC Universal and Ben Silverman, Founder and CEO, Electus
Moderator: Jason Hirschhorn, CEO, the reDEF group

THE USER-PAY INTERNET Hudson Room in Boettcher Building
The web's new revenue models are finding creative opportunities to make a generation of consumers pay up. Finally. Come find out how.
Speakers:
Trip Adler, CEO and Co-Founder, Scribd; Angus Davis, CEO, Swipley; Susan Lyne, CEO, Gilt Groupe; Keith Rabois, VP, Slide, Inc.; Jason Rosenthal, CEO, Ning; and Tim O'Shaugnessy, CEO, Living Social
Moderator: Jessi Hempel, Fortune

8:45 AMSWITCH BREAK

9:00 AMONE ON ONE: LISA JACKSON, ADMINISTRATOR, U.S. ENVIRONMENTAL PROTECTION AGENCY *

Interviewer: Walter Isaacson, Aspen Institute

9:30 AM MASS VERSUS NICHE: BUILDING AUDIENCES IN THE POST-"LONG TAIL" WORLD *

The idea of serving micro-audiences online isn't dead, but the winners in 2010 seem to be companies that simultaneously serve specific audiences and also reach the masses. How does a company manage to be both mainstream and niche at the same time?
Ben Silverman, Founder and CEO, Electus
Tim Westergren, Founder and Chief Strategy Officer, Pandora
Rick Alden, Founder and CEO, Skull Candy
Moderator: Andy Serwer, Fortune

10:00 AM SWITCH BREAK

10:10 AM SPECIAL SESSIONS

ONE ON ONE: BILL HAWKINS, CHAIRMAN AND CEO, MEDTRONIC
followed by SMART BIOLOGY: WHERE COMPUTER SCIENCE MEETS HEALTH CARE *
Information Technology isn’t just about digitizing health records. It’s about collecting and tracking information about the human body, a phenomenon made possible thanks to a new generation of medical devices that send out real-time patient information.
Speakers:
Bill Hawkins, Chairman and CEO, Medtronic
Joseph M. Jasinski, Distinguished Engineer, Global Healthcare and Life Sciences Executive, IBM Research
Raja Rajamannar, Chief Innovation and Marketing Officer, Humana
Hal Wolf, Senior Vice President and COO, The Permanente Federation, Kaiser Permanente
Moderator: Michael Copeland, Fortune

THE ENTERPRISE CLOUD: GUESS WHAT? SOFTWARE ISN'T DEAD
Mobile gadgets have made apps cool again and software as a service isn't the next new thing anymore. What is?
Speakers:
Chris Capossela, SVP, Business Division, Microsoft
Parker Harris, EVP, Technology and Products, Salesforce.com
Aaron Levie, Co-founder and CEO, Box.net
Zach Nelson, President and CEO, NetSuite
Chris Schoettle, EVP, Products, Akamai Technologies
Moderator: Andy Serwer, Fortune

10:55 AM SWITCH BREAK

11:05 AM THE NEXT MAJOR GLOBAL RISK*

A generation after communism's collapse, public wealth, public investment, and public ownership have made a stunning comeback. Post-recession global markets are volatile, financial governance remains spotty, and populist movements are taking hold around the world. What every CEO needs to know about the new world order
Speakers:
Ian Bremmer, Founder and President, Eurasia Group
Peter Schwartz, Co-founder and Chairman, Global Business Network
Moderator: Michael Elliott, Editor, TIME International

11:35 AM 3-3-3 *

Three Minutes on three tech companies that will matter in three years with:
Aaron Patzer, VP and General Manager of Intuit Personal Finance Group and Founder of Mint.com

11:40 PM ONE ON ONE: SANJAY JHA, CO-CEO, MOTOROLA *

Interviewer: Stephanie Mehta, Fortune

12:10 PM ONE ON ONE: ANEESH CHOPRA, CHIEF TECHNOLOGY OFFICER, AND ASSISTANT TO THE PRESIDENT, THE WHITE HOUSE *

Interviewer: Adam Lashinsky, Fortune

12:40 PM CONFERENCE ADJOURNS