Monday, January 6, 2014
6:30 PM–7:00 PM Cocktail Reception
7:00 PM Welcome
Andy Serwer, Managing Editor, Fortune
7:15 PM–7:35 PM One On One
What’s the big data champion doing to make shopping a seamless experience online and off? Developing its mobile technology and special apps, creating the world’s largest cloud, rebuilding its Internet search engine, bridging the gap between buying products online and in-store pick-ups, and experimenting with ship-from-store are among the steps Wal-Mart has taken. What’s working and what’s next?
Neil Ashe, President and CEO of Global eCommerce, Wal-Mart Stores, Inc.
Interviewer: Adam Lashinsky, Senior Editor-at-Large and Co-chair, Brainstorm TECH, Fortune
8:00 PM–8:20 PM MARKETING REIMAGINED: LEVERAGING NEW TECHNOLOGIES FOR GROWTH
How are algorithms, big data, real-time measurement, mobile apps, personalization, and social media changing marketing? Where are online advertising and digital marketing going? How is story telling changing? What is the role of the consumer in the ever-changing landscape? Hear insights from the experts.
Carolyn Everson, Vice President, Global Marketing Solutions, Facebook
Jim Farley, Executive Vice President, Global Marketing, Sales, Service and Lincoln, Ford Motor Company
Ann Lewnes, Senior Vice President and Chief Marketing Officer, Adobe
Interviewer: Jessi Hempel, Senior Writer and Co-chair, Brainstorm TECH, Fortune
9:15 PM Dinner Concludes