2011 Agenda

All speakers noted are confirmed. Please check back for updates.

* Denotes Virtual Conference Program

Monday, April 4

11:00 AMREGISTRATION OPENS

1:30 PMPRE-CONFERENCE WORKSHOP
Excellence through Innovation: Key Learnings from the Sustainability Innovators Working Group

Sponsored by IBM

Confirmed participants:
Wayne Balta, Vice President, Corporate Environmental Affairs and Product Safety, IBM
Paulette Frank, Vice President, Sustainability and Environmental Health & Safety, Johnson & Johnson Consumer Companies, Inc.
Neil Hawkins, Vice President of Sustainability and Environment, Health & Safety, The Dow Chemical Company
Mitch Jackson, Vice President, Environmental Affairs and Sustainability, FedEx
John Matthews, Senior Vice President, Corporate Affairs, and Chief of Staff to the President, Diversey
Jeff Seabright, Vice President, Environment and Water Resources, The Coca-Cola Company
Beth Stevens, Senior Vice President, Environmental Affairs, The Walt Disney Company
Andrea Thomas, Senior Vice President, Sustainability, Wal-Mart
Nancy Tuor, Group President and Executive Sponsor for Sustainability, CH2M HILL
Introduction:
Jacqueline Jasiota Gregory, Sustainability Executive Lead, Global Business Services, IBM
Moderator:
David Lubin, Chairman, Esty Sustainability Network

3:15 PMWHAT DO YOU WANT TO KNOW?

Brainstormers gather in small groups to consider outcomes from Brainstorm GREEN 2011. What do you want to learn? What do you want to challenge? Join a series of high-energy chats on the issues vital to your organization.

3:45 PMTransition

4:00 PMWELCOME AND OPENING*

Andy Serwer, Managing Editor, Fortune

4:05 PMTHE FUTURE OF CLIMATE POLICY*

Talks on global climate policy came up short in the past year. But regulators and boosters carry on, looking for achievable goals and future opportunities. Leaders in the big debate consider the options.

Speakers:
The Hon. Connie Hedegaard, Commissioner for Climate Action, European Commission
Fred Krupp, President, Environmental Defense Fund
James Rogers, Chairman, President, and CEO, Duke Energy
Michael Shellenberger, President and Co-founder, Breakthrough Institute
Moderator:
Marc Gunther, Contributing Editor, Fortune

4:50 PMSPOTLIGHT*

Speaker:
Dorjee Sun, Chief Executive Officer, Carbon Conservation
Moderator:
Aimée Christensen, Founder and CEO, Christensen Global Strategies

5:00 PMGARBAGE IN, VALUE OUT*

Waste Management CEO David Steiner has transformed this garbage hauler into a green value-creating machine. Fueled by customer demand, Waste Management has focused on innovation, seeking out new ideas that allow for more recycling and reuse. Steiner has been so successful that companies seek out Waste Management for advice in the product-development stage (how do we make sure our product never hits the landfill?). Steiner shares his vision in a wide-ranging conversation.

Speaker:
David Steiner, President and CEO, Waste Management
Moderator:
Geoff Colvin, Senior Editor-at-Large, Fortune

5:30 PMSPOTLIGHT*

Speaker:
Majora Carter, President, Majora Carter Group

5:45 PMBreak

6:30 PMRECEPTION

7:30 PMDINNER AND CONVERSATION

Speaker:
Sir Richard Branson, Chairman, Virgin Group Ltd.
Moderator:
Andy Serwer, Managing Editor, Fortune

Tuesday, April 5

8:00 amBREAKFAST ROUNDTABLES

SUSTAINABLE SEAFOOD: IT’S NOT A FISH STORY

The oceans are rapidly being depleted of fish, but fish farming shows promise of becoming a truly sustainable source of protein. Pioneers and established brands tell this fish tale.

Discussion leaders:
Thierry Chopin, Scientific Director, Canadian Integrated Multi-Trophic Aquaculture Network; Professor of Marine Biology, University of New Brunswick
Josh Goldman, Co-founder and CEO, Australis Aquaculture
Chris Lischewski, President and CEO, Bumble Bee Foods
Moderator:
Marc Gunther, Contributing Editor, Fortune

THE NEW ECONOMICS OF LAND

Every year we lose a patch of rain forest the size of England. How can we reverse deforestation? Business and NGOs have been working together on new economic models that will create income streams and help preserve forests and wetlands. How do these models work and what’s the ROI?

Discussion leaders:
Kathy Abusow, President and CEO, Sustainable Forestry Initiative
Neil Hawkins, Vice President of Sustainability and Environment, Health & Safety,
The Dow Chemical Company
Chuck Leavell, Director of Environmental Affairs and Co-founder, Mother Nature Network
Glenn Prickett, Chief External Affairs Officer, The Nature Conservancy
Trisa Thompson, Vice President, Corporate Responsibility, Dell Inc.
Moderator:
Brian O’Keefe, Assistant Managing Editor, Fortune

SUSTAINABILITY AND THE BOARD

Top sustainability executives know that communication with the board is critical to their success. How do you connect at the board level? In turn how can you most effectively respond to the demands of board members?

Discussion leaders:
Lew Coleman, CFO, Dreamworks Animation SKG, and Chairman of the Board, Northrop Grumman
Pat House, Vice Chairman and SVP Strategy, C3
Moderator:
Nicholas Eisenberger, Founding Partner, Pure Energy Partners

GREEN RULES

How can we make progress in advancing clean energy and reducing carbon emissions when the chances for an economywide cap on carbon emissions (and any kind of global treaty) appear to be years away? Many in the climate and clean-energy communities are now trying to determine the best local and state policies to advance the cause and the market. What are the most effective ways to facilitate clean energy in an era of divided government, massive federal debt, and a soft economy?
Presented by Shell

Discussion leaders:
Jeff Anderson, Executive Director, Clean Economy Network
Nancy Floyd, Founder and Managing Director, Nth Power
Mitch Jackson, Vice President, Environmental Affairs and Sustainability, FedEx
Michael Potts, President and CEO, Rocky Mountain Institute
Mark Vachon, Vice President, ecomagination, GE
Moderator:
Aimée Christensen, Founder and CEO, Christensen Global Strategies

EMPLOYEE ENGAGEMENT—BUILDING A GREEN TEAM

The pressure is on for continuous improvement and innovation in corporate sustainability performance. How do you go from sustainability as the job of a select group of employees to sustainability as part of everyone’s job? How can you scale employee engagement in a cost-effective manner? And what are ways to track the results to increase performance?

Discussion leaders:
Jib Ellison, Founder and CEO, Blu Skye
Tim Mohin, Director, Corporate Responsibility, AMD
Hugh Share, Senior Global Director, Beer & Better World, Anheuser-Busch InBev
Jim Thomas, Vice President, Corporate Social Responsibility, JCPenney
Ryan Whisnant, Director of Sustainability, SunGard
Moderator:
Justin Yuen, President, FMYI, Inc.

BUILDING A LOW-CARBON ECONOMY: WINNERS AND LOSERS

Which countries will dominate the green industries of tomorrow? China is now the largest producer of wind and PV solar energy systems. Japan and Korea are moving fast on hybrid and electric vehicles, including battery technology. The U.S. still has some of the best green R&D in the world but is it enough? Can old economy American industries such as railroads, steel and autos adapt to become globally competitive?

Discussion leaders:
Howard Gould, President and Co-founder, Tundra Capital Partners
Henry Kelly, Acting Assistant Secretary for Energy Efficiency and Renewable Energy, U.S. Department of Energy
Kyle Jones, Principal, Greentech Capital Advisors
Dorjee Sun, Chief Executive Officer, Carbon Conservation
Moderator:
Nicholas Parker, Chairman, Cleantech Group LLC and Cleantech Global Partners

9:00 AMSwitch Break

9:10 AMA CONVERSATION WITH TOM SIEBEL*

Billionaire entrepreneur Tom Siebel has been laying low while preparing to discuss his energy and carbon management company C3.What is C3 and what does it mean for business?

Speaker:
Tom Siebel, Chairman, C3
Moderator:
Adam Lashinsky, Senior Editor-at-Large, Fortune

9:30 AMWILL COAL STAY KING?*

Industry is making progress with solar, wind, and geothermal, but coal remains the primary source of power in many nations. Where will the capital come from to drive alternatives, and what happens when federal subsidies run out? When will prices of alternatives reach “grid parity”? Is there a role for nuclear? What about natural gas? What about the oxymoron: clean coal?

Speakers:
Philip Moeller, Commissioner, Federal Energy Regulatory Commission
Michael Morris, Chairman, President, and CEO, American Electric Power
Alan Salzman, CEO and Managing Partner, VantagePoint Venture Partners
Bill Weihl, Green Energy Czar, Google
Moderator:
Brian Dumaine, Senior Editor-at-Large, Fortune

10:00 AMBreak

10:10 AMGREEN PACKAGING INNOVATION AT DELL *

For the past several years Dell has put a priority on using bamboo and other sustainable materials for its packaging. Oliver Campbell, director of Dell's packaging group, discusses the evolution of the sustainable packaging strategy and new products in the works.

Speaker:
Oliver Campbell, Director of Packaging, Dell Inc.
Moderator:
Brian O'Keefe, Assistant Managing Editor, Fortune

10:40 AMSPOTLIGHT*

Speaker:
Fisk Johnson, Chairman and CEO, S. C. Johnson & Son
Interviewer:
Marc Gunther, Contributing Editor, Fortune

10:50 AMIS GREEN MARKETING STILL RELEVANT?*

Does marketing green still make sense? Witness: consumers express strong interest in green purchases, but fail to act on them in the marketplace; companies are deeply engaged in reducing environmental impacts, but not always in ways that are visible to consumers; and critics are quick to levy “green washing” charges against almost any big-company environmental initiative or claim. The green marketplace has never been simple, but navigating its vagaries is getting tougher. What’s worth the effort?

Discussion leaders:
Fisk Johnson, Chairman and CEO, S. C. Johnson & Son
Suzanne Shelton, President and CEO, SheltonGroup
Stephen Wenc, President, UL Environment
Moderator:
Joel Makower, Chairman and Executive Editor, GreenBiz Group Inc.

11:25 AMSPOTLIGHT*

Speaker:
Tom Steyer, Co-senior Managing Partner, Farallon Capital Management
Moderator:
Andy Serwer, Managing Editor, Fortune

11:45 AMCOOL GREEN COMPANIES*

Speakers:
Warren Adams, Founder and CEO, Patagonia Sur
Nathaniel David, Venture Partner, ARCH Venture Partners, and President, Kilimanjaro Energy
Ann Hand, Chief Executive Officer, Project FROG, Inc.
Umesh Mishra, CEO and Co-founder, Transphorm
Jonathan Read, President and Chief Executive Officer, ECOtality
Peter Scott, President, Burn Design Lab
Tom Tullie, Chairman, President, and CEO, EcoATM
Judges:
Jennifer Fonstad, Managing Director, Draper Fisher Jurvetson
Peter Hebert, Co-founder and Managing Partner, Lux Capital
William “Wilber” James, Managing General Partner, RockPort Capital Partners
Moderator:
Adam Lashinsky, Senior Editor-at-Large, Fortune

12:30 PM LUNCHEON

1:45 PMCONCURRENT SESSIONS

THE BUSINESS OF GEO-ENGINEERING
Startup companies want to make money by pulling carbon out of the air. Some are considering this a true “aha” moment. What’s the prognosis?

Discussion leaders:
Graciela Chichilnisky, Co-founder and Managing Director, Global Thermostat
Nathaniel David, Venture Partner, ARCH Venture Partners, and President, Kilimanjaro Energy
Peter Eisenberger, Co-founder and Managing Director, Global Thermostat, and Professor, Earth and Environmental Sciences, Columbia University
Moderator:
Marc Gunther, Contributing Editor, Fortune

PUTTING THE SMART INTO THE SMART GRID
Billions are being invested to instill our electric system with computer intelligence. What will tomorrow’s smart grids look like, and what will they mean for business?

Discussion leaders:
John Gage, Chairman, School Energy Initiative
Eric Hafter, Senior Vice President, Sharp Solar Energy Solutions Group
Scott Lang, Chairman, President, and CEO, Silver Spring Networks
Moderator:
Adam Lashinsky, Senior Editor-at-Large, Fortune

URBAN GREEN
Whether it's the City Center in Las Vegas, inner-city vegetable gardens, or greenways, green urban planning is the rage. What’s working? What new ideas inspire new behaviors?

Discussion leaders:
Bill McDonough, Co-author, Cradle to Cradle, and Founder, William McDonough + Partners
Cindy Ortega, Senior Vice President, Energy and Environmental Services Division, MGM Resorts International
Laura Turner Seydel, Trustee, Turner Foundation
Moderator:
Leigh Gallagher, Assistant Managing Editor, Fortune

CAN GREEN ENERGY SCALE?
Presented by Shell
Clean power (wind, solar thermal, photovoltaics, geothermal, biomass and biofuels) still provide only a small share of our energy. Which technologies will drop in price fast enough to make a real difference? What are the challenges and obstacles to these technologies becoming mainstream sources of power?

Discussion leaders:
Brian Harrison, President and CEO, Solyndra
Scott Jacobs, Associate Principal, McKinsey & Company
Bill Sims, President and CEO, Joule Unlimited
Dick Williams, President, Shell WindEnergy
John Woolard, President and CEO, BrightSource Energy
Moderator:
Bryan Walsh, Staff Writer, TIME Magazine

CHARGE IT: BUILDING THE ELECTRIC-CAR INFRASTRUCTURE
Electric cars will not scale unless we find safe, inexpensive ways to recharge them. How will drivers who live in urban high-rises charge their cars? What is the business model for selling electricity to drivers? What role will town and cities play? How will we integrate our smart phones into our transportation system to make driving an electric vehicle more dependable and enjoyable?

Discussion leaders:
Tom Baloga, Vice President, Engineering U.S., BMW of North America, and President, BMW Technology Corp.
Michael Bissonette, Senior Vice President and General Manager, Efficient Energy Systems, AeroVironment
Oliver Hazimeh, Director and e-Mobility Practice Lead, PRTM
Steven “Mac” Heller, Executive Chairman, CODA Automotive
Mark Vachon, Vice President, ecomagination, GE
Moderator:
Brian Dumaine, Senior Editor-at-Large, Fortune

2:30 PMSwitch Break

2:45 PMWHERE’S THE ROI?*

Going green can be a powerful tool to generate new and profitable ideas and contribute to the bottom line. How are leading brands driving innovation through sustainability? How can business work with environment groups to boost performance?

Discussion leaders:
Frances Beinecke, President, NRDC
Leslie Dach, Executive Vice President, Corporate Affairs, Wal-Mart
Kurt Kuehn, Chief Financial Officer, UPS
Moderator:
Andrew Shapiro, Founder and President, GreenOrder

3:25 PMCONVERSATION WITH VAN JONES*

Speaker:
Van Jones, Distinguished Visiting Fellow, Princeton University
Moderator:
Michael Elliott, Deputy Managing Editor, TIME Magazine

3:45 PMCAPITAL GREEN: WHEN DOES IT PAY?*

The last two years have been slow for green investment. Investors are shorting clean-tech stocks, but there is some opportunity out there somewhere, right? Water, power, tech, food—where is the money still going and when do we see the payoff?

Discussion leaders:
Mark Fulton, Managing Director and Global Head of Research, DB Climate Change Advisors, Deutsche Asset Management
Ralph Izzo, Chairman, President, and CEO, Public Service Enterprise Group
Mindy Lubber, President, CERES, and Director, Investor Network on Climate Risk
Theodore Roosevelt IV, Managing Director and Chairman of the Barclays Capital Cleantech Initiative, Barclays Capital
Moderator:
Bryan Walsh, Staff Writer, TIME Magazine

4:25 PMSPOTLIGHT*

Speaker:
John McDonnell, COO and Executive Vice President, Patrón Spirits International

4:35 PMA WHOLE DIFFERENT PERSPECTIVE*

Photographer Paul Nicklen captures with his lens life in the world’s harshest environments. He is passionate about the ocean, the Arctic, and the unique life that inhabits both. The YouTube clip of his encounter with a leopard seal garnered more than 1 million hits (check it out). Nicklen shares some of his most amazing stories and images.

Speaker:
Paul Nicklen, Nature Photojournalist, Paul Nicklen Photography
Introduction:
John Q. Griffin, Executive Vice President and President, News Group, Time Inc.

5:00 PMBreak

6:00 PMRECEPTION

6:45 PMDINNER AND ENTERTAINMENT

ORGANIC BITES AND FLIGHTS
A signature of Brainstorm GREEN is the organic perfect-pairings dinner. Chefs who specialize in menus using organic and sustainable produce from local farms have been selected to present a signature tasting dish. Each menu will be paired with estate wines specially selected from Biodynamic® wineries. Come meet the chefs and vintners at an evening designed around simply good food and conversation.

Jesse Ziff Cool, Flea Street Café
Emily Luchetti, Farallon
Rick Moonen, rm seafood
Michel Nischan, Dressing Room
Holly Smith, Café Juanita
Ted Walter, Passionfish

Special Guest:
A performance by Rolling Stones keyboardist and musical director Chuck Leavell, Director of Environmental Affairs and Co-founder, Mother Nature Network (MNN) with the Randall Bramblett Band

9:15 PMCHUCK LEAVELL BOOK SIGNING

Join Chuck Leavell, Director of Environmental Affairs and Co-founder, Mother Nature Network (MNN), for this nightcap celebration of his new book, GROWING A BETTER AMERICA: Smart, Strong and Sustainable.

Wednesday, April 6

8:00 AM BREAKFAST ROUNDTABLES

HOW DO YOU RANK?
Leading corporations like Wal-Mart and Unilever are requiring their suppliers to operate sustainably and to prove it. How will the Sustainability Index work, and how will it impact your company?

Discussion leaders:
Kevin Dooley, Co-director, The Sustainability Consortium, and Professor of Supply Chain Management, Arizona State University
Adam Lowry, Co-founder and Chief Greenskeeper, Method Products
Dara O’Rourke, Co-founder and Chairman, GoodGuide
Moderator:
Adam Lashinsky, Senior Editor-at-Large, Fortune

FROM FOOD SECURITY TO FOOD SELF-SUFFICIENCY
Where is there progress on food self-sufficiency in the developing world? The food crisis of three years ago led countries toward self-sufficiency, but recent evidence suggests that self-sufficiency is an impossible goal. Discussion leaders will explore this conundrum, the potential impacts, and strategic options.

Discussion leaders:
Linda Fisher, Vice President, DuPont Safety, Health & Environment, and Chief Sustainability Officer, DuPont
Peter Seligmann, Chairman and CEO, Conservation International
Arlin Wasserman, Vice President, Sustainability and Corporate Social Responsibilty, Sodexo
Moderator:
Brian O’Keefe, Assistant Managing Editor, Fortune

ROGUE WAVES AND CLIMATE CHANGE
Presented by Shell
Is there a connection? Waves are getting bigger and much more powerful. What’s the potential impact on coastal towns? Where does the next tsunami hit? What’s the connection with climate change? Scientists weigh in.

Discussion leader:
Peter Ruggiero, Assistant Professor, Department of Geosciences, Oregon State University

RADICAL TRANSPARENCY: SUSTAINABILITY IN THE ERA OF WIKILEAKS
Increasingly, corporations are looking to Facebook, Twitter, and other social media to spread their message, become more transparent, and build constituencies. Transparency, however, poses risks, especially in this age of WikiLeaks. What happens when your company’s behavior doesn’t live up to its own sustainability rhetoric? Can you survive an “authenticity audit?”

Discussion leaders:
Aron Cramer, President and CEO, BSR, and Author, Sustainable Excellence
Charlene Lake, Senior Vice President, Public Affairs, and Chief Sustainability Officer, AT&T
Amy Leonard, Senior Vice President, Product Development and Sourcing, Levi’s Global Mens, Levi Strauss & Co.
Ben Packard, Vice President, Global Responsibility, Starbucks Coffee Co.
Moderator:
Marc Gunther, Contributing Editor, Fortune

WATER: INVESTORS AND REPORTING DRIVING INNOVATION
Increasingly water reporting is being driven by investors who recognize that water scarcity can be a critical business risk and opportunity. Will increased reporting and disclosure drive innovation (and create business opportunities) in addressing water scarcity challenges for businesses? Experts discuss the latest water strategies and disclosure trends.

Discussion leaders:
Bart Alexander, Chief Corporate Responsibility Officer, Molson Coors Brewing Co.
Jason Morrison, Technical Director, UN CEO Water Mandate, and Program Director, Pacific Institute
William Sarni, Director and Practice Leader, Enterprise Water Strategy, DOMANI by Deloitte | Deloitte Consulting LLP
Moderator:
David Whitford, Editor-at-Large, Fortune

THE RATIONALE OF LOCAL
Going local went from “nice to have” to “wow” when Wal-Mart announced its efforts to buy more local and regionally grown food. A leading voice in the local movement shares what matters.

Discussion leader:
Michel Nischan, Founder, CEO, and President, Wholesome Wave
Moderator:
Leigh Gallagher, Assistant Managing Editor, Fortune

8:15 AM VIRTUAL SESSION: BUILDING A SUSTAINABLE OPERATION*

Panelists will discuss how environmental principles must be integrated into operations in order to build a sustainable organization.

Discussion leaders:
Scott Wicker, Chief Sustainability Officer, UPS
Jim Gowen, Chief Sustainability Officer, Verizon
Moderator:
Scott Woolley, Contributing Editor, Fortune

9:00 AMSwitch Break

9:10 AMA CONVERSATION WITH BILL JOY*

Speaker:
Bill Joy, Partner, Kleiner Perkins Caufield & Byers
Moderator:
Brian Dumaine, Senior Editor-at-Large, Fortune

9:30 AM CHINA GOES GREEN*

This fast-growing nation has become the largest producer of solar and wind energy and has pledged to become the leading global maker of electric cars. In part China accomplishes these goals by offering cheap government loans, land, and other subsidies to boost its green industries. What lessons can be learned from China’s green stampede?

Discussion leaders:
Matthew Kahn, Professor, Department of Economics, UCLA
Li Lu, Founder and Chairman, Himalaya Capital Management
Zongwei “Bryan” Li, Executive Director, Vice President, and CFO, Yingli Green Energy Holding Co. Ltd.
Moderator:
Michael Elliott, Deputy Managing Editor, TIME Magazine

10:10 AMAERO-ALTERNATIVES*

David Neeleman, founder and CEO of Brazil’s Azul Airlines and founder of JetBlue, is taking big steps to green air travel. Neeleman will share his plans as well as his successes and failures so far.

Speaker:
David Neeleman, Founder, Chairman, and CEO, Azul Linhas Aéreas Brasilieras
Moderator:
Adam Lashinsky, Senior Editor-at-Large, Fortune

10:30 AMTHE PATH TO WEALTH IN THE DEVELOPING WORLD*

The developing world presents unique challenges when it comes to power, water, and other basic needs. Coal IS the fuel—cheap and available. Are there more sustainable alternatives that can scale? Sustainable farming is gaining ground, but can it do enough? What technologies are game-changers?

Discussion leaders:
Bill McDonough, Co-author, Cradle to Cradle, and Founder, William McDonough + Partners
John Morton, Vice President for Investment Policy, Overseas Private Investment Corp.
Bridgette Radebe, Executive Chairperson and CEO, Mmakau Mining, and President, South African Mining Development Association
Jigar Shah, Chief Executive Officer, Carbon War Room
Moderator:
Rik Kirkland, Senior Managing Editor, McKinsey & Company

11:05 AMWHO WILL WIN THE ELECTRIC CAR RACE?*

America has engineering talent and experience, but the Chinese are coming on strong and claim that the country will have 5 million electric vehicles on China's roads by 2020. How will this emerging global market play out?

Discussion leaders:
Arun Banskota, President, EV Services, NRG
Henrik Fisker, Chief Executive Officer, Fisker Automotive
Nancy Gioia, Director of Global Electrification, Ford Motor Company
Carlos Tavares, Chairman, Nissan Americas, and Executive Vice President, Nissan Motor Co., Ltd.
Moderator:
Brian Dumaine, Senior Editor-at-Large, Fortune

11:45 AMROGUE, MAVERICK, SWELL: LAIRD HAMILTON RIDES IN*

Laird Hamilton knows the ocean from inside out. Raised in Hawaii, Laird's passion runs from giant wave surfing to saving our oceans. What's the view from atop 100 foot waves?

Speaker:
Laird Hamilton, Giant Wave Surfer and Author, Force of Nature
Moderator:
Andy Serwer, Managing Editor, Fortune

12:15 PMClose