Pasadena, California, April 21 and 22, 2008

Agenda

Brainstorm: GREEN will be comprised of a mix of plenary sessions, one-on-one interviews, concurrent roundtables, and panel discussions.

Click here to view the program book, including speaker biographies.

Sunday, April 20

12:00 – 7:00pm

Registration

Monday, April 21

7:00 – 8:00am

Registration


Continental Breakfast


Breakfast Roundtable

Global Dialogues: Updates from the Developing World, sponsored by Nortel
Remote Location: New Delhi, India

Co-moderator in New Delhi:
  • John Elliott
    India Correspondant
    FORTUNE
Co-moderator in Pasadena:
  • Nadira A. Hira
    Writer
    FORTUNE
Speaking in New Delhi:
  • Pradeep Kumar Dadhich
    Fellow, Centre for Research on Energy Securityl
    The Energy and Resources Institute (TERI)
  • Nitin Desai
    Former Special Advisor to the Secretary-General
    United Nations
Speaking in Pasadena:
  • Gijsbert Nollen
    Managing Director
    International Consultancy Europe BV
  • Marc Stuart
    Co-founder and Director, New Business Devlopment
    EcoSecurities
8:00 – 8:05am

Welcome and Brainstorm: GREEN Overview

  • Andy Serwer
    Managing Editor
    FORTUNE
8:05 – 8:25am

A Bold Green Plan

How Entrepreneur Shai Agassi persuaded Renault-Nissan and the state of Israel to deploy thousands of electric cars and free the country from imported oil and where he's taking his idea next.

Moderator:
  • Marc Gunther
    Senior Writer
    FORTUNE
Speaker:
  • Shai Agassi
    Founder and CEO
    Project Better Place
8:25 – 9:00am

The VCs and the Electric Car

Moderator:
  • Adam Lashinsky
    Senior Writer
    FORTUNE
Speakers:
  • William E. "Wilber" James
    Managing General Partner
    RockPort Capital Partners
  • Ray Lane
    Managing Partner
    Kleiner Perkins Caufield & Byers
  • Jan-Olaf Willums
    Chief Executive Officer
    Think Global AS
Comment from:
  • William A. McDonough
    Principal and Co-founder, MBDC
    Principal, William McDonough + Partners
9:00 – 9:50am

Climate Change: Politics and Policy

What should the U.S. government do to deal with the threat of global warming? As Congress, corporations and the presidential candidates talk about climate legislation, many choices must be made. Should we have a carbon tax or cap-and-trade? Should emission allowances be auctioned or allocated? Should international offsets be allowed? What kind of "safety valve," if any, should be built into the legislation? What are the prospects for legislation this year, or in 2009? If Congress gets climate-change legislation right, will we need to subsidize renewables, set efficiency standards for cars, buildings and appliances or mandate biofuels?

Moderator:
  • Marc Gunther
    Senior Writer
    FORTUNE
Speakers:
  • The Hon. Edmund G. "Jerry" Brown, Jr.
    Attorney General
    State of California
  • John E. Bryson
    Chairman and CEO
    Edison International
  • David W. Crane
    President and CEO
    NRG Energy, Inc.
  • Alexander "Andy" Karsner
    Assistant Secretary, Office of Energy Efficiency and Renewable Energy
    U.S. Department of Energy
  • Dan Reicher
    Director, Climate Change and Energy Initiatives
    Google.org
9:50 – 10:30am

A Carbon-Constrained America: Costs, Risks and Opportunities

What business risks and opportunities will be created if, as seems inevitable, the U.S. government regulates greenhouse gas emissions? Utility companies, oil and coal companies, automakers will all be affected. So will consumers, with higher bills for electricity and gas. How should companies of all kinds prepare for the de-carbonization of the U.S. economy?

Moderator:
  • Geoff Colvin
    Senior Editor at Large
    FORTUNE
Speakers:
  • Frances Beinecke
    President
    Natural Resources Defense Council
  • Fred Krupp
    President
    Environmental Defense Fund
  • Blythe Masters
    Head of Global Currencies and Commodities
    JPMorgan
  • Mike S. Zafirovski
    President and CEO
    Nortel
10:30 – 10:35am

Sustainability Activist

Speaker:
  • Avery Hairston
    Founder
    RelightNY
10:35 – 11:05am

Networking Break

11:05 – 12:05am

Roundtables

  1. The $1 Trillion Carbon Market

    Moderator:
    • Marc Gunther
      Senior Writer
      FORTUNE
    Speakers:
    • Jon A. Anda
      President, Environmental Markets Network
      Environmental Defense Fund
    • Abyd Karmali
      Managing Director and Global Head of Carbon Emissions
      Merrill Lynch & Co., Inc.
    • Blythe Masters
      Head of Global Currencies and Commodities
      JPMorgan
  2. Is Solar the Answer?

    Moderator:
    • Todd Woody
      Senior Editor
      FORTUNE
    Speakers:
    • Peter A. Darbee
      Chairman, CEO and President
      PG&E Corp.
    • Robert E. Fishman
      President and CEO
      Ausra, Inc.
    • Bill Gross
      Chairman
      eSolar, Inc.
    • Michael R. Splinter
      President and CEO
      Applied Materials, Inc.
  3. The End of Garbage

    Moderator:
    • Brian O'Keefe
      Senior Editor
      FORTUNE
    Speakers:
    • Steven L. Fisher
      Vice President, Remanufacturing Division
      Caterpillar, Inc.
    • Kate M. Krebs
      Executive Director
      The National Recycling Coalition
    • David P. Steiner
      Chief Executive Officer
      Waste Management, Inc.
  4. Energy Efficiency

    Moderator:
    • David Whitford
      Editor at Large, FORTUNE
      Contributor, FSB: Fortune Small Business
    Speakers:
    • Kenneth J. Ostrowski
      Director
      McKinsey & Company
    • Steven L. Sams
      Vice President, Site and Facilities Services
      IBM Global Technology Services
  5. How to Green Your Company — Part I

    Moderator:
    • Andrew L. Shapiro
      Founder and CEO
      GreenOrder
    Speakers:
    • Mark Buckley
      Vice President, Environmental Affairs
      Staples, Inc.
    • Patricia A. Calkins
      Vice President, Environment, Health and Safety
      Xerox Corp.
    • Yalmaz Siddiqui
      Director, Environmental Strategy
      Office Depot, Inc.
  6. Beyond Technology — Business Model Innovation and Sustainability

    Moderator:
    • Mark Johnson
      Chairman and Co-founder
      Innosight LLC
    Speakers:
    • Paul A. Camuti
      President and CEO
      Siemens Corporate Research, Inc.
    • Marie N. Eckstein
      Vice President, General Manager of Advanced Technologies and Ventures
      Dow Corning Corp.
    • Len C. Rodman
      Chairman, President, and CEO
      Black & Veatch Corp.
    • Len Sauers
      Vice President, Global Sustainability
      The Procter & Gamble Co.
  7. The Green Building Boom

    Moderator:
    • Brian Dumaine
      Editorial Director
      FSB: FORTUNE Small Business
    Speakers:
    • Lisa Coca
      Managing Director and Global Sustainability Leader
      GE Real Estate
    • Richard Fedrizzi
      President, CEO and Founding Chairman
      U.S. Green Building Council
    • Lisa Shpritz
      Senior Vice President, Corporate Workplace
      Bank of America Corp.
    • Sally R. Wilson
      Global Director of Environmental Strategy and Senior Vice President
      CB Richard Ellis
  8. Global Dialogues: Greening the IT Industry, sponsored by Nortel

    Remote Location: Raleigh, North Carolina

    Moderator in Pasadena:
    • Eric Olson
      Vice President, Advisory Services
      Business for Social Responsibility
    Speaking in Pasadena:
    • Kathryn C. Brown
      Senior Vice President, Public Policy Development and Corporate Responsibility
      Verizon Communications
    • Rich Lechner
      Vice President, Marketing and Strategy, Enterprise Systems
      IBM
    • Chandrakant Patel
      HP Fellow and Director, Sustainable IT Ecosystem Lab, HP Labs
      Hewlett-Packard Co.
    • James M. Swartz
      Chief Information Officer
      Sybase, Inc.
    Speaking in Raleigh:
    • Tony Leger
      Leader, Architecture and Engineering Services, Office of the CIO
      Nortel
  9. Is Clean Coal an Oxymoron?

    Moderator:
    • Adam Lashinsky
      Senior Writer
      FORTUNE
    Speakers:
    • Mike Brune
      Executive Director
      Rainforest Action Network
    • David W. Crane
      President and CEO
      NRG Energy, Inc.
    • David Hawkins
      Director, Climate Center
      Natural Resources Defense Council
    • John B. Lavelle
      President, GE Gasification
      GE Energy
12:10 – 12:30pm

CEO Interview

  • Doug McMillon
    President and CEO
    Sam's Club
Interviewer:
  • Marc Gunther
    Senior Writer
    FORTUNE
12:30 – 1:45pm

Networking Luncheon, Sponsored by Invest in France

1:45 – 2:30pm

Nuclear Power: A Debate

Nuclear plants emit very low levels of CO2, produce an abundance of power, and operate via readily available technology. However, opponents point to the high risk of accidents, nuclear proliferation, and threat of terror attacks. Factor in the problematic disposal of radioactive waste and scarcity of uranium, and many question if nuclear power can ever be green or sustainable.

Moderator:
  • David Whitford
    Editor at Large, FORTUNE
    Contributor, FSB: Fortune Small Business
Speakers:
  • Alex Flint
    Senior Vice President, Government Affairs
    Nuclear Energy Institute
  • David Lochbaum
    Director, Nuclear Safety Project
    Union of Concerned Scientists
Comments from:
  • Frances Beinecke, NRDC
    Stewart Brand, GBN Global Business Network
    David W. Crane, NRG Energy, Inc.
    Fred Krupp, Environmental Defense Fund
2:30 – 3:15pm

Wall Street and Climate Change

Stockholders, investors, and financial analysts are asking what the bottom-line impact of global warming will be and what strategies companies have for addressing the issue.

Moderator:
  • Adam Lashinsky
    Senior Writer
    FORTUNE
Speakers:
  • Richard S. Cohen
    Managing Director, Strategic Invesments Group
    Bank of America Corp.
  • Rick Lazio
    Executive Vice President, Global Government Relations and Public Policy
    JPMorgan Chase
  • Mindy Lubber
    President
    Ceres
  • Theodore Roosevelt IV
    Managing Director and Chairman, Council on Climate Change
    Lehman Brothers
  • Mark R. Tercek
    Managing Director and Head, Center for Environmental Markets
    The Goldman Sachs Group, Inc.
3:15 – 4:20pm

Great Green Ideas

Entrepreneurs developing environmentally friendly products and services will share their basic ideas, progress, and time frames in six minutes or less. Participants who are interested in learning more will be able to join the entrepreneur of their choice at the closing luncheon tomorrow.

Moderator:
  • Todd Woody
    Senior Editor
    FORTUNE
Speakers:
  • Ricardo Bayon
    Partner and Co-founder
    EKO Asset Management Partners
  • Ron Gonen
    Co-founder and CEO
    RecycleBank
  • Saul Griffith
    President and Chief Scientist
    Makani Power, Inc.
  • Bill Gross
    Chairman
    eSolar, Inc.
  • Danny Kennedy
    President and CXO
    Sungevity
  • Thomas E. Kiser
    Chairman, CEO and Founder
    Professional Supply, Inc.
  • Howard S. Levine
    Founder and CEO
    Venture Vehicles, Inc.
  • Jack Newman
    Co-founder and SVP of Research
    Amyris Biotechnologies, Inc.
  • David Rosenberg
    President and CEO
    Hycrete, Inc.
  • Kevin Surace
    President and CEO
    Serious Materials
  • Dan Whaley
    Founder and CEO
    Climos
4:20 – 4:45pm

Networking Break

4:45 – 5:25pm

The Green Consumer: Myth Or Reality?

Even as the evidence mounts that consumers are concerned about global warming and sustainability, when and how they factor that concern into their buying decisions is unclear. Explore how green consumers really are.

Moderator:
  • Andrew L. Shapiro
    Founder and CEO
    GreenOrder
Speakers:
  • Gary Hirshberg
    Chairman, President, and CE-Yo
    Stonyfield Farm
  • Elizabeth A. Lowery
    Vice President, Environment, Energy, and Safety Policy
    General Motors Corp.
  • Joel Makower
    Chairman and Executive Editor
    Greener World Media
5:25 – 5:30pm

Sustainability Activist

Speaker:
  • Peter Barnes
    Senior Fellow
    Tomales Bay Institute
5:30 – 5:50pm

Biomimicry Design Movement

Speaker:
  • Janine Benyus
    Author, Biomimicry: Innovation Inspired by Nature
    Co-founder, The Biomimicry Guild
6:30 – 7:15pm

Cocktails with Shawn Colvin

Performance:
  • Shawn Colvin
    Singer, Songwriter and Grammy Award-winning Musician
7:15 – 9:15pm

Dinner – Organic Bites & Flights

Brainstorm:GREEN offers an organic perfect-pairings dinner. Eight chefs who specialize in menus using organic and sustainable produce from local farms have been selected to present a signature tasting dish. Each menu will be paired with an organic/biodynamic regional wine. Meet the chefs and winemakers at an evening designed around simply good food and conversation.

For more on the Chefs and wines, click here.

Vineyards: Chefs:
  • Robert Sinskey Vineyard Traci Des Jardins, Jardinière
  • Bonny Doon Vineyard Jeremy Fox, Ubuntu Restaurant
  • Cooper Mountain Vineyard Greg Higgins, Higgins Restaurant
  • Bonterra Mary Sue Milliken & Susan Feniger, Border Grill and Ciudad
  • Benziger Family Winery Bruce Sherman, North Pond Restaurant
  • Mendocino Farms Craig Strong, The Dining Room
  • Ceago Ted Walter, Passion Fish
9:30pm

Nightcap and Informal Talk: Meet the Rabble Rousers

Enjoy a nightcap and the time to talk informally with some environmental activists seen by some as "inspiring" and by others as "enemies" of corporate America. The conversations may surprise you. Chuck Leavell will open the nightcap session with a special performance.

Moderator:
  • David Roberts
    Staff Writer
    Grist.org
Speakers:
  • Mike Brune
    Executive Director
    Rainforest Action Network
  • Sister Patricia A. Daly
    Executive Director
    Tri-State Coalition for Responsible Investment
  • Chuck Leavell
    Musician
    Author, Forever Green: The History and Hope of the American Forest
  • John Passacantando
    Executive Director
    Greenpeace USA

Tuesday, April 22

7:15 – 8:30am

Breakfast Roundtables

  1. Sustainable Food

    Moderator:
    • Marc Gunther
      Senior Writer
      FORTUNE
    Speakers:
    • Jason Clay
      Senior Vice President and Managing Director, Markets
      World Wildlife Fund
    • Bob Langert
      Vice President, Corporate Social Responsibility
      McDonald's Corp.
    • Howard-Yana Shapiro
      Global Director, Plant Science and External Research
      MARS Inc.
    • Thomas G. West
      Pioneer Vice President, Biotech Affairs
      DuPont
  2. Green Cities

    Moderator:
    • Briane Dumaine
      Editorial Director
      FSB: FORTUNE Small Business
    Speakers:
    • Stewart Brand
      President, The Long Now Foundation
      Co-founder, GBN Global Business Network
    • William A. McDonough
      Principal and Co-founder, MBDC
      Principal, William McDonough + Partners
    • Martin Melaver
      Vice President and CEO
      Melaver, Inc.
    • Jonathan F.P. Rose
      President
      Jonathan Rose Companies LLC
  3. Sustainable Design

    Moderator:
    • David Kirkpatrick
      Senior Editor, Internet and Technology
      FORTUNE
    Speakers:
    • Bryant Bainbridge
      Director, Considered Design Tools
      Nike Inc.
    • Janine Benyus
      Author, Biomimicry: Innovation Inspired by Nature
      Co-founder, The Biomimicry Guild
    • Lynelle Preston Cameron
      Director of Sustainability
      Autodesk, Inc.
    • Paul Murray
      Director of Environmental Safety and Sustainability
      Herman Miller, Inc.
  4. In Search of the Perfect Biofuel

    Moderator:
    • Brian O'Keefe
      Senior Editor
      FORTUNE
    Speakers:
    • Ian Dobson
      Technology Vice President, Global Biofuels
      BP PLC.
    • Jack Newman
      Co-founder and Senior Vice President of Research
      Amyris Biotechnologies, Inc.
    • J. Craig Venter
      Founder, Chairman, and President
      J. Craig Venter Institute
  5. The Business of Water

    Moderator:
    • Julie Schlosser
      Associate Editor
      FORTUNE
    Speakers:
    • Paul Faeth
      Executive Director
      Global Water Challenge
    • David Katz
      CFO and Vice President, Finance and Administration
      WaterHealth International, Inc.
    • Scott D. Noesen
      Global Director of Sustainable Development
      The Dow Chemical Co.
    • Jeff Seabright
      Vice President, Environment and Water Resources
      The Coca-Cola Co.
  6. The Electric Car and V2G

    Moderator:
    • Todd Woody
      Senior Editor
      FORTUNE
    Speakers:
    • Edward T. Kjaer
      Director of Electric Transportation
      Southern California Edison Co.
    • Elizabeth A. Lowery
      Vice President, Environment, Energy, and Safety Policy
      General Motors Corp.
    • Jan-Olaf Willums
      Chief Executive Officer
      Think Global AS
  7. How to Green Your Company — Part II

    Moderator:
    • Nicholas Moore Eisenberger
      Managing Principal
      GreenOrder
    Speakers:
    • Randall H. Knox III
      Senior Director, Real Estate, Facilities and Security
      Adobe Systems Inc.
    • Jeff Renaud
      Director, Ecomagination
      General Electric
    • Steven Sams
      Vice President, Site and Facilities Services
      IBM Global Technology Services
  8. Social Strategy Salon, hosted by Ethos JWT

    This salon will delve into the ways organizations can drive business development and success by addressing the social context in which a business, its employees, consumers, suppliers and partners live and operate. Seating is limited.

    Facilitators:
    • Pamela Divinsky
      Vice-President
      Ethos JWT
    • Linda Lewi
      Chief Integration and Activation Officer
      JWT
  9. Global Dialogues: Global Perspectives on Energy Policy, sponsored by Nortel

    Remote Location: Paris, France

    Moderator in Paris:
    • Joel Dreyfuss
      Editor-in-Chief
      Red Herring, Inc.
    Moderator in Pasadena:
    • David Whitford
      Editor at Large, FORTUNE
      Contributor, FSB: Fortune Small Business
    Speaking in Paris:
    • Jean-Michel Gires
      Executive Vice President, Sustainable Development and the Environment
      Total S.A.
    Speaking in Pasadena:
    • Alexander "Andy" Karsner
      Assistant Secretary, Office of Energy Efficiency and Renewable Energy
      U.S. Department of Energy
    • Peter A. Seligmann
      Chairman and CEO
      Conservation International
8:40 – 8:45am

Welcome Back

8:45 – 9:05am

Interview: The Skeptical Environmentalist

  • Bjørn Lomborg
    Author, The Skeptical Environmentalist
    Director, Copenhagen Consensus Center
Interviewer:
  • Adam Lashinsky
    Senior Writer
    FORTUNE
9:05 – 9:20am

A Global Perspective

Speaker:
  • Peter A. Seligmann
    Chairman and CEO
    Conservation International
9:20 – 9:40am

The Odd Couple: McDonald's and Greenpeace in Brazil

Moderator:
  • Marc Gunther
    Senior Writer
    FORTUNE
Speakers:
  • Paulo Adario
    Amazon Campaign Coordinator
    Greenpeace
  • Bob Langert
    Vice President, Corporate Social Responsibility
    McDonald's Corp.
9:40 – 10:00am

Interview: Smart Green Investments

  • Vinod Khosla
    Founder
    Khosla Ventures
Interviewer:
  • Adam Lashinsky
    Senior Writer
    FORTUNE
9:50 – 10:40am

Concurrent Roundtable

Global Dialogues: Sustainable Tourism, sponsored by Nortel

Remote Location: Frankfurt, Germany

Moderator in Pasadena:
  • Nadira A. Hira
    Writer
    FORTUNE
Speaking in Frankfurt:
  • Jens Bischof
    Vice President, The Americas
    Lufthansa German Airlines
Speaking in Pasadena:
  • Dan Hanrahan
    President and CEO
    Azamara and Celebrity Cruises
  • Mike Kaplan
    President and CEO
    Aspen Skiing Co.
  • Jamie Sweeting
    Senior Business Advisor, The Center for Environmental Leadership in Business
    Conservation International
10:00 – 10:40am

Investing in Green

Venture capital firms — some of which were formed to invest exclusively in companies producing environmentally friendly technologies — are investing ever-increasing amounts in green business. How do they evaluate potential investments? What technologies do they think have the best chances of success?

Moderator:
  • Adam Lashinsky
    Senior Writer
    FORTUNE
Speakers:
  • David Edwards
    Equity Research Analyst
    Morgan Stanley
  • John Small
    Senior Asset Manager and President
    GLG Inc.
  • Erik Straser
    General Partner
    Mohr Davidow Ventures
  • Martin Whittaker
    Director
    MissionPoint Capital Partners
10:40 – 11:05am

Networking Break

11:05 – 11:30am

CEO Interview

  • Hugh Grant
    Chairman, President and CEO
    Monsanto Co.
Interviewer:
  • Andy Serwer
    Managing Editor
    FORTUNE
11:30 – 11:45am

CEO Interview

  • H. Fisk Johnson
    Chairman and CEO
    S. C. Johnson & Son, Inc.
Interviewer:
  • Glenn T. Prickett
    Senior Vice President
    Conservation International
11:45 – 12:30pm

The Path to Sustainability

Senior executives will lay out their long-term strategies that lead to sustainability.

Moderator:
  • Marc Gunther
    Senior Writer
    FORTUNE
Speakers:
  • Ursula Burns
    President
    Xerox Corp.
  • Linda J. Fisher
    Vice President and Chief Sustainability Officer
    DuPont
  • H. Fisk Johnson
    Chairman and CEO
    S.C. Johnson & Son, Inc.
  • Elizabeth A. Lowery
    Vice President, Environment, Energy, and Safety Policy
    General Motors Corp.
12:30 – 1:00pm

CEO Interview

  • Michael S. Dell
    Chairman and CEO
    Dell Inc.
Interviewer:
  • David Kirkpatrick
    Senior Editor, Internet and Technology
    FORTUNE
1:00pm

Closing Remarks

  • Andy Serwer
    Managing Editor
    FORTUNE
1:00 – 2:30pm

Networking Luncheon with the Great Green Idea Entrepreneurs
Sponsored by Bank of America