Monday, April 12

12:00 NOONREGISTRATION OPENS

3:00 pmWELCOME and OPENING

Andy Serwer, Managing Editor, Fortune

3:05 PMWAL-MART REINVENTS ITSELF

The world's largest retailer has been waging a campaign to reduce its environmental footprint. What has the company learned?

Speaker:
Lee Scott, Chairman of the Executive Committee of the Board of Directors, and former CEO Wal-Mart Stores, Inc.

In conversation with: John Huey, Editor-In-Chief, Time Inc.

3:50 PMWHAT DO ENVIRONMENTALISTS WANT?

Increasingly, executives are working with leading environmental groups to build sustainable Businesses. What does this really mean in practice? Four of the country's leading environmentalists give their views on where business should be heading.

Frances Beinecke, President, NRDC
Michael Brune, Executive Director, Sierra Club
Fred Krupp, President, Environmental Defense Fund
Mark Tercek, President and CEO, The Nature Conservancy
Moderated by Fortune Contributing Editor Marc Gunther

4:25 PMSession to be Announced

4:35 PMBUILDING THE LOW-CARBON ECONOMY: WHERE'S THE MONEY?

To combat climate change, the experts say industry will need to invest $7 trillion in new clean energy technologies by 2030. Can these funds be raised and how quickly?

Speakers:
Alan Salzman, CEO and Co-founder, VantagePoint Venture Partners
Tracy R. Wolstencroft, Managing Director, Global Head of Environmental Markets, Goldman Sachs
Randy Zwirn, President and CEO, Siemens Energy, Inc., and CEO, Energy Sector Service Division, Siemens AG
Moderated by: Brian Dumaine, Senior Editor at Large, Fortune

5:05 PMSUSTAINABILITY AS A TEAM SPORT

Why “greening” your business means breaking down silos and working with rivals.

Speaker:
Sally Jewell, President and CEO, Recreational Equipment, Inc.

5:20 PMTHE FOOD DILEMMA

A rapidly growing population will strain the world's food supply. What agricultural breakthroughs on the horizon offer the best hope?

Speaker:
Hugh Grant, Chairman, President, and CEO, Monsanto Co.

5:55 PMSession To Be Announced

6:30 PMCOCKTAIL RECEPTION

7:17—9:15 PMDINNER and UNCONVENTIONAL WISDOM

Why nukes, biotech and cities are green.

Speaker:
Stewart Brand, Author, Whole Earth Discipline
In conversation with: Marc Gunther, Contributing Editor, Fortune

Tuesday April 13

6:30 AM EARLY MORNING HIKE

With Sally Jewell, President and CEO, Recreational Equipment, Inc.

8:00 AMBREAKFAST ROUNDTABLES

THE MYTH OF THE GREEN CONSUMER
Most people say they care about the environment, but studies show that few customers will pay a premium for a clean product. What's the solution?

Speakers:
Adam Lowry, Co-founder and Chief Greenskeeper, Method Products, Inc.
Dara O'Rourke, Professor, Department of Environmental Science, Policy, and Management, University of California, Berkeley
Adam Werbach, Global CEO, Saatchi & Saatchi S
Moderator: Joel Makower, Co-founder and Chairman, Greener World Media, and Executive Editor, GreenBiz.com

DRIVING INNOVATION THROUGH SUSTAINABILITY
Reducing carbon isn't just about saving the planet. Going green can be a powerful tool to generate new and profitable ideas.

Confirmed Speakers:
Scott Elrod, Vice President, Director of Hardware Systems Laboratory, PARC
Matt Kistler, Senior Vice President of Sustainability, Wal-Mart Stores, Inc.
Rick Rommel, Senior Vice President, Emerging Business, Best Buy, Inc.
Gwen Ruta, Vice President, Corporate Partnerships, Environmental Defense Fund
Moderated by Roger Ballentine, President, Green Strategies, Inc.

TRAGEDY OF THE COMMONS: PROTECTING OCEANS
The world’s fisheries and aquatic ecosystems have come under strain. What new approaches are needed to keep our oceans productive?

Speakers:
Sylvia Earle, Former Explorer in Residence, National Geographic Society,
Kim Lopdrup, President, Red Lobster, and Senior Vice President, Darden Restaurants;
and
Neil Sims, President and CEO, Kona Blue Water Farms, Inc.

THE SMART GRID—NOW!
Billions are being invested to instill our electric system with computer intelligence. What today’s smart grids look like, and what it means for business.

Speakers:
Michael Terrell, Energy Policy Counsel, Google Inc.; and Steve Fludder, Vice President Ecomagination, GE
Moderator: Nicholas Eisenberger, Senior Strategist, GreenOrder

INVESTING OPPORTUNITIES IN CLEAN TECH
Emerging industries like solar, wind, fuel cells, clean coal and electric cars may well represent the biggest wealth creation opportunities of the 21st century What are the smart plays?

Speakers:
Peter Hebert, Co-founder and Managing Partner, Lux Capital; and Jeffrey A. McDermott, Managing Partner, Greentech Capital Advisors
Moderator: Adam Lashinsky, Senior Editor at Large, Fortune

BEYOND CORN ETHANOL?
Everyone from environmentalists to food ethicists is attacking this once green fuel. Are there better alternatives?

Speakers:
William Roe, President and CEO, Coskata, Inc.; Jonathan Wolfson, Chief Executive Officer, Solazyme, Inc.; and Jeff Broin, CEO, Poet

9:00 AM SWITCH BREAK

9:15 AMFEATURED INTERVIEW WITH WARREN BUFFETT'S POWER CEO

Speaker:
David Sokol, Chairman, MidAmerican Energy Holdings and President and CEO, NetJets, Inc.
In conversation with: Marc Gunther, Contributing Editor, Fortune

9:35 AMRENEWABLE ENERGY—HYPE AND REALITY

Solar power is still more expensive than fossil fuels, geothermal can cause earthquakes, biofuels lack the scale to compete and wind needs more transmission to compete. Which technologies will gain the inside track?

Speakers:
Jeff Broin, CEO and President, POET
David Crane, CEO, NRG Energy
Bill Gross, Founder and CEO, Idealab and eSolar Inc.
Katrina Landis, Chief Executive Officer, BP Alternative Energy International Ltd.
Martha Wyrsch, President, Vestas Americas, Vestas Wind Systems

10:15 AMTHE NUCLEAR CONUNDRUM

Can the U.S. convert to clean energy without resorting to nuclear power? Is there a safe way to store spent fuel? What about terrorist attacks? Let the debate begin.

Speakers:
Michael Brune, Executive Director, Sierra Club
Stewart Brand, Author, Whole Earth Discipline
Jim Connaughton, Executive Vice President, Corporate Affairs, Public and Environmental Policy, Constellation Energy
David Dunning, Group President, Power, Fluor Corp.
Moderator: David Whitford, Editor at Large, Fortune

10:55 AM NETWORKING BREAK

11:25 am GREAT GREEN IDEAS

Meet the entrepreneurs and backers behind seven green start-ups that could dramatically change the energy landscape.

Speakers:
Anup Jacob, Partner, Virgin Green Fund
William “Wilber” James, Managing General Partner, RockPort Capital Partners
Warner Philips, Co-founder, Lemnis Lighting
Chuck Leavell, Director of Environmental Affairs and co-founder, and Joel Babbit, CEO, and co-founder, of Mother Nature Network
Moderator: Adam Lashinsky, Senior Editor at Large, Fortune

12:10 AMTHE LAST FRONTIER

The ocean provides the underpinning of our economy, health, security and most importantly, the existence of life itself. Yet it is clearly in trouble. What action do we need to take?

Speaker:
Sylvia Earle, Former Explorer in Residence, National Geographic Society

12:25 am LUNCHEON

1:40 PMGREEN HOLLWOOD: SONY'S SUSTAINABLE CULTURE

Speaker:
Michael Lynton, Chairman and CEO, Sony Pictures Entertainment

1:55 PMWILL THE ELECTRIC CAR RUN OUT OF GAS?

Hybrid and electric cars still represent only a small fraction of total auto sales. What will it take to make consumers buy these machines en masse in an era of $3 gasoline?

Speakers:
Tom Baloga, Vice President, Engineering, BMW of North America
Kevin Czinger, President and CEO, Coda Automotive
David Sokol, Chairman, MidAmerican Energy Holdings
Moderator: Brian Dumaine, Senior Editor at Large, Fortune

2:30 PM HYPOCRISY, ETHICS, AND SUSTAINABLE BUSINESS

Speaker:
Mike Kaplan, CEO, Aspen Skiing Company

2:40 PM GREEN GRIDLOCK IN WASHINGTON

The climate bill is stalled in the Senate and industry lobbyists are beating the drums of climate skepticism. What will our nation's political leaders do next?

Speakers:
Denise Bode, Chief Executive Officer, American Wind Energy Association Lew Hay, Chairman and CEO, FPL Group/Florida Power & Light Co.

3:10 PM SWITCH BREAK

3:20 PM CONCURRENT SESSIONS

WHO WILL WIN THE ELECTRIC CAR RACE?
America has engineering talent and experience but the Chinese are coming on strong.
Speakers:
Bill Gross, Founder, Idealab and eSolar Inc.; Mitch Jackson, Staff Director, Environmental Affairs and Sustainability, FedEx; Li Lu, Founder and Chairman, Himalaya Capital; Jason Wolf, Vice President, North America, Better Place; Henrik Fisker, CEO, Fisker Automotive, Inc.; Tony Posawatz, Vehicle Line Director for the Chevrolet VOLT, General Motors

NUCLEAR 2.0
Will the next generation of nuclear power plants be safer and more economical than our current crop? Is there a role for “back yard” nukes?
Speakers:
Paul Lorenzini, President, NuScale Power; John R. “Grizz” Deal, CEO, Hyperion Power Generation; and Michael E. Shepherd, VP Business Development, Babcock & Wilcox
Moderator: David Whitford, Editor at Large, Fortune

WATER: BETTER THAN GOLD
With scarcity a growing problem, a huge opportunity awaits those companies that can produce clean water affordably
Speakers:
Kevin McGovern, Chairman, The Water Initiative; Tamin Pechet, Chairman, Catamount Ventures & Executive Director, Imagine H2O; and David Morgan, the President of Syngenta Seeds Inc
Moderator: Will Sarni, Chief Executive Officer, DOMANI

THE HAIL MARY PASS OF CLIMATE CHANGE: GEOENGINEERING
Some experts believe we’re not going to meet our climate goals through efficiency and new clean energy sources. What’s left? Tinkering with the geo-sphere.
Speakers:
Jeff Goodell, author, Big Coal and How to Cool the Planet; David Victor, Professor, Director, Laboratory on International Law and Regulation, University of California San Diego

CLEAN COAL IS IT AN OXYMORON?
Speakers:
Fred Palmer, Senior Vice President of Government Relation, Peabody Energy; David Crane, Chief Executive Officer, NRG Energy; William Bumpers, Partner and Chair, Climate Change Practice, Baker Botts LLP

MONEY DOES GROW ON TREES
Carbon finance creates business opportunities for big companies, with or without climate in Washington. Here's a guide to the forest carbon business.
Speakers:
Kathy Nieland, Sustainability & Climate Change Leader, PricewaterhouseCoopers U.S.; Tracy R. Wolstencroft, Managing Director, Global Head of Environmental Markets, Goldman Sachs; Jeff Horowitz, founder, Avoided Deforestation Partners
Moderator: Aimee Christensen, Founder & CEO, Christensen Global Strategies

4:10 PMSWITCH BREAK

4:20 PMCAPITAL AND SCIENCE: STAKING THE GREEN ECONOMY

Speaker:
Vinod Khosla, Founder, Khosla Ventures
In conversation with: Adam Lashinsky, Senior Editor at Large, Fortune

4:50 PMLIONS AND TIGERS AND BEARS OH MY!

Julie Scardina, Animal Ambassador, Sea World/Busch Gardens

5:05 PMFREE TIME

6:30 PMCOCKTAIL RECEPTION

Come meet some penguins, alligators and one human:
Julie Scardina, Animal Ambassador, Sea World/Busch Gardens

7:15 PMDINNER

8:30 PMFEATURED PERFORMANCE

Featured Performance with special guests Chuck Leavell and Randall Bramblett, Chris Enghauser, and Gerry Hansen.

Chuck Leavell, a long-time friend of Brainstorm GREEN—not to mention the keyboardist and musical director of the Rolling Stones—will put on a special concert with some talented friends including saxophonist Randall Bramblett who has performed with Greg Allman, Widespread Panic, Traffic and Steve Winwood.

Wednesday, April 14

8:00 AMBREAKFAST ROUNDTABLES

A BOLD NEW IDEA: ZERO NET ENERGY BUILDINGS
The holy grail in green architecture is to design an affordable structure that produces as much energy as it uses. How close are we?

Speakers: Thomas Darden, Chief Executive Officer, Cherokee; Naomi Porat, Chief Executive Officer, ZETA Communities; Kevin Surace, Chief Executive Officer, Serious Materials
Moderator: Bill Valentine, Chairman and Design Principal, HOK

WHY YOUR COMPANY NEEDS A WATER STRATEGY
Many corporations don't realize how much money they're flushing away by being wasteful with water.
Speakers:
Bart Alexander, Global Vice President, Alcohol Policy and Corporate Responsibility, Molson Coors Brewing Co.
Tim Carey, Director of Sustainability and Technology, Americas Beverages, PepsiCo Inc.
Moderator: Will Sarni, Chief Executive Officer, DONAMI

MOTIVATING EMPLOYEES WITH GREEN
Some forward-looking companies are finding that sustainability programs can attract good people and keep morale high.
Speakers:
Holly Fowler, Senior Director, Sodexo; Leisha John, Americas Director of Environmental Sustainability, Ernst & Young; Brigitta Witt, Vice President, Environmental Affairs, Global Hyatt; and Beth Colleton, VP of Green is Universal, NBC Universal.
Moderator: Justin Yuen, President, FMYI, Inc.

THE 21ST CENTURY DINNER TABLE
Can we produce enough affordable, organic, low-carbon food to feed the world.
Speakers:
Jessica Lundberg, Chairman, Lundberg Family Farms and David Walker, Director of Environmental Sustainability, PepsiCo.
Moderator: Marc Gunther, Contributing Editor, Fortune

BUILDING A SUSTAINABLE SUPPLY CHAIN
Speakers:
Ben Packard, Director of Environmental Affairs, Starbucks; Aron Cramer, Business for Social Responsibility; Rich Lechner, Vice President, Energy & Environment, IBM;
Moderator: Andrew Shapiro, Founder and President, GreenOrder

A TRILLION DOLLAR OPPORTUNITY: THE HUNT FOR ENERGY EFFICIENCY
Experts believe that we can lower our green house gas emissions by that much simply by going after efficiency, the low-hanging fruit. Speakers:
Scott Jacobs, Manager, Clean-tech Practice, Mckinsey & Company and Bill Weihl, Green Energy Czar, Google
Moderator: Beth Trask, Deputy Director, Innovation Exchange, Environmental Defense Fund

9:00 AM SWITCH BREAK

9:10 AM WHY CALIFORNIA NOW PURCHASES CRADLE TO CRADLE PRODUCTS

A conversation with: William McDonough, Author, Cradle to Cradle

9:20 AM CHASING THE DREAM OF SUSTAINABLE CONSUMPTION

Can business persuade consumers to live (and buy) more sustainably? Lessons from the field.
Speakers:
Cliff Burrows, President, Starbucks Coffee Co., President and COO, Marriott International
Scott Griffith, CEO, ZipCar
Robin Johnson, VP, Dell Services and Chief Information Officer, Dell
Moderator: Brian Dumaine, Senior Editor at Large, Fortune

9:55 AM NINE BILLION PEOPLE—BUSINESS OPPORTUNITY OR ARMAGEDDON?

The U.N. predicts that the world population will increase by 3 billion by 2050. Can the earth support this many people and if so, what role will business play?
Speakers:
Curtis Frasier, Executive Vice President, Upstream Americas, Shell Oil Company
Rich Lechner, Vice President, Energy & Environment, IBM
Jerry Steiner, Executive Vice President, Sustainability and Corporate Affairs, Monsanto Co.
Glenn Prickett, Chief External Affairs Officer, The Nature Conservancy

10:25 AMMINING FOR NEW IDEAS

Speaker:
Bridgette Radebe, Executive Chairperson, Mmakau Mining

10:35 AMIF YOU DON'T MEASURE IT, YOU CAN'T MANAGE IT

Leading corporations like Wal-Mart are requiring their suppliers to operate sustainably and to prove it. How will the Sustainability Index work?
Speakers:
Yvon Chouinard, Co-founder, Patagonia
John Fleming, Chief Merchant, Wal-Mart Stores, Inc.
Tom Miller, Chief Executive Officer, Blu Skye
Moderator: Brian Dumaine, Senior Editor at Large, Fortune

11:05 AM WHERE DO WE GO FROM HERE

Speaker:
Bill Ford, Executive Chairman, Ford Motor Co.
In conversation with: Andy Serwer, Managing Editor, Fortune

11:35 AMCONFERENCE ADJOURNS