2012 Program Overview
2012 Fortune Brainstorm Green Program Tracks
The 2012 program—again led by key members of Fortune's editorial brain trust including Senior Editor at Large Brian Dumaine and Contributing Editor Marc Gunther—will focus on the following program pillars:
Business Transformation
Focusing on sustainability has helped many companies reduce their energy usage, eliminate waste and save money. Others have discovered ways to drive revenue growth by selling greener products or inventing new business models. How can sustainable thinking enhance the bottom line?
Energy and Climate
As the world warms and weather patterns worsen, the energy industry is rushing to find low carbon sources of power. Natural gas is cheap, abundant and controversial. Will gas crowd out coal, wind and solar? Will electric cars catch on with consumers? Will society need to turn to geo-engineering to counteract climate change?
Green Technology
In the quest to make our cities, towns, homes, and transportation more sustainable, information technology will play an increasingly crucial role. A number of innovative, cutting edge companies are rewiring the economy by placing intelligence into our entire infrastructure. How will it all work?
Natural Resources
With 10 billion people expected on earth by 2050, will there be enough food, water, land and minerals to go around? Businesses that learn how to operate in a world of scarce resources will be best positioned to prosper.
Preliminary Agenda
Monday, April 16
12:30 PMPre-conference lunches to be announced
2:00 PM Speaker Reception
2:45 PM Doors Open
3:00 PM Welcome and Opening Remarks
Andy Serwer, Managing Editor, Fortune
3:10 PM What Can Washington Do?
3:45 PM Show Me the Green Money
4:25 PM The Green Consumer: How New Media is Changing the Game
5:00 PM 21st-century Mobility: A Town Hall Meeting
Alan Mulally, President and CEO, Ford Motor Co.
5:45 PM Break
6:15 PM Reception
7:30 PM Dinner and Conversation
Tuesday, April 17
8:00 AM BREAKFAST ROUNDTABLES
Green Insurgents
Rethinking CO2
The Next Frontier
Sustainability Index Workshop
Greening the Bottom of the Pyramid
9:00 AM Switch Break
9:15 AM What’s the Magic Number?
9:35 AM Why Fracking Changes Everything
10:15 AMBreak
10:40 AMManaging in an Age of Scarcity
11:15 AMNext Generation Capitalism
A Conversation with Peter Seligmann, Chairman and CEO, Conservation International, and Rob Walton, Chairman, Wal-Mart Stores, Inc.
11:50 AMGreat Green Ideas
12:30 PM Lunch
2:00 PM CONCURRENT SESSIONS
Inside Wal-Mart’s Sustainability Machine
Buying Beachfront Property In Northern Alaska
Building Green Market Share 2.0
The End of Garbage
2:50 PM SWITCH
3:10 PM One on One with Greg Page, Chairman and CEO, Cargill
3:20 PM The Energy-Water-Food Nexus
3:55 PM Getting Americans to Think Green
A Conversation with Fred Krupp, President, Environmental Defense Fund, and Tom Steyer, Senior Managing Member, Farallon Capital Management
4:15 PM If We Build It, Will They Come?
4:45 PM Lions, Tigers, and Jaguars—Oh My!
From Belize to Borneo, zoologist, conservationist, and field biologist Alan Rabinowitz, Chief Executive Officer, Panthera, has made it his life’s work to save the world’s big cats. Rabinowitz will share with Brainstormers his remarkable tales.
5:30 PM Break
6:15 PM Reception
7:00 PM Dinner and Entertainment
Wednesday, April 18
6:30 AM Sunrise Ride
Work up an appetite for breakfast roundtables. Join Fortune editors for an invigorating morning bike trip (back in time for Breakfast Roundtables). Equipment provided.
8:00 AM Breakfast Roundtables
Engage the CEO
Will Solar and Wind Rebound?
Reputation at Stake
The Greening of the Presidential Election
What’s in the Tank?
9:00 AM Switch Break
9:15 AM The Election: Do Politics and Climate Change Mix?
10:00 AMWhat is Nature Worth?
10:25 AMPushing the Boundaries of Sustainability
11:05 AMHow Long Will It Take Electric Cars to Go Mass Market?
11:35 AMGlobal Innovation: Who Will Control the Future of Clean Tech?
12:10 PMClosing Remarks
12:15 PMClose









