Agenda

Monday, January 5, 2015

6:30 PM
Cocktail Reception
7:00 PM
Welcome

Alan Murray, Editor, Fortune

7:15 PM
ONE ON ONE

Marc Benioff, Founder, Chairman and CEO, Salesforce

 Interviewer: Adam Lashinsky, Senior Editor-at-Large and Co-chair, Brainstorm TECH, Fortune

8:00 PM
MARKETING REIMAGINED: LEVERAGING NEW TECHNOLOGIES FOR GROWTH

Introduction: Christoph Becker, Chief Creative Officer and CEO, gyro

Panelists:
Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase
Marc Mathieu, Senior Vice President, Global Marketing, Unilever
Tariq Shaukat, Executive Vice President and Chief Commercial Officer, Caesars Entertainment
Interviewer: Michal Lev-Ram, Senior Writer and Co-chair, Brainstorm TECH, Fortune

9:15 PM
CLOSING REMARKS

Dan Primack, Senior Editor, Fortune.com and Co-chair, Brainstorm TECH, Fortune