3:00 PM WELCOME AND OPENING *

Andy Serwer, Managing Editor, Fortune

3:05 PM THE TIDE IS TURNING: P&G, THE NEXT DIGITAL GIANT? *

Bob McDonald, Chairman, President, and CEO, Procter & Gamble
Filippo Passerini, President, Global Business Services, and CIO, Procter & Gamble

Moderator: Jennifer Reingold, Senior Editor, Fortune

3:35 PM 3-3-3 *

Three minutes on three tech companies that will matter in three years:

Adam Bosworth, Founder, Chairman and CTO, Keas

3:40 PM ONE ON ONE: DICK COSTOLO, CEO, TWITTER *

Interviewer: Adam Lashinsky, Senior Editor at Large, Fortune

4:05 PM NEW DIMENSIONS IN STORYTELLING *

Does 3-D technology really enhance the creative process? What is the future of media?

Jeffrey Katzenberg, CEO, Dreamworks Animation SKG; board of directors, Zynga

Interviewer: Andy Serwer, Fortune

4:30 PM BRAINSTORM TECH DEMOS *

Trip Adler, CEO and Co-founder, Scribd

4:35 PM MOBILE PAYMENTS SMACKDOWN *

When your cellphone becomes your wallet, which finance and tech companies will win big—and which ones will go home in tears?

Michael Abbott, CEO, ISIS
Doug Bergeron, CEO, Verifone Systems
Jim McCarthy, Global Head of Product, Visa
Keith Rabois, Chief Operating Officer, Square
Stephanie Tilenius, Vice President of Commerce and Payments, Google

Moderator: Stephanie Mehta, Executive Editor, Fortune

5:15 PM REGGIE WATTS ROCKS BRAINSTORM *

5:25 PM STARTUP IDOL *

Vying for a chance to be the next Startup Idol, contestants present their business plans to a panel of judges and the Brainstorm TECH audience.

Startups:
Kyna Fong, CEO and Co-founder, Elation
Jonathan Gheller, Founder and CEO, Mixtent
Brayden Olson, Founder and CEO, Novel
Babak Pahlavan, CEO and Co-founder, Clever Sense
Barbara Pantuso, Co-founder and CEO, Hey Neighbor!

Judges:
Amy Banse, Managing Partner and Head of Funds, Comcast Ventures Corporation
Aydin Senkut, Founder and Managing Director, Felicis Ventures
Pete Sonsini, NEA

Host: Adam Lashinsky, Fortune

6:00 PM RECEPTION

7:00 PM DINNER ONE ON ONE

Lawrence Summers, Charles W. Eliot University Professor, Harvard University

Interviewer: Walter Isaacson, President and CEO, Aspen Institute

9:00 PM NIGHTCAP

Sponsored by Box

7:45 AM BREAKFAST ROUNDTABLES

FREEMIUM FOR BUSINESS
It works for consumers: Will giving it away (at first) lure business customers, too?
Dave Goldberg, CEO, SurveyMonkey
Jason Rosenthal, CEO, Ning
Mike Volpi, Partner, Index Ventures
Michael Wolfe, Founder and CEO, ccLoop
Moderator: Jon Fortt, Technology Correspondent, CNBC

PRIVACY Vs. PERSONALIZATION
What’s the balance?
Jeff Bonforte, CEO, Xobni
Jess Lee, Co-founder, Polyvore
Marissa Mayer, Vice President, Consumer Products, Google
Corey Reese, CEO, NESS Computing
Norman Winarsky, Vice President, SRI Ventures
Moderator: Leigh Gallagher, Assistant Managing Editor, Fortune

CASH FLOW: WHERE THE ANGELS, VCs, PE AND PUBLIC-MARKET INVESTORS ARE MAKING THEIR BETS
When you bring together all the big players, what can you learn about tech investing? Bubble, no bubble? What’s the next big thing?
Adam Clammer, Head, Technology Group, Kohlberg Kravis Roberts
Henry Ellenbogen, Portfolio Manager, T. Rowe Price
Mike Maples, Managing Partner, Floodgate
Bill Maris, Managing Partner, Google Ventures
Jerry Murdock, Special Limited Partner, Insight Venture Partners
Dana Settle, Partner, Greycroft Partners
Moderator: Dan Primack, Senior Editor, Fortune.com

THE NEW DISRUPTORS
Enterprise Track presented by VMware
Shawn Colo, Co-founder and Executive Vice President, Corporate Development, Demand Media
Josh James, CEO, Domo Technologies
Matt MacInnis, Founder and CEO, Inkling
Dominic Orr, President and CEO, Aruba Networks
Alison Pincus, Co-founder and Chief Strategy Officer, One Kings Lane
JP Rangaswami, Chief Scientist, salesforce.com
Moderator: Michael Schrage, Fellow, Center for Digital Business, MIT Sloane School

THE FUTURE OF E-COMMERCE
Can the social web really reshape buying? What’s the relationship between online and in-store buying and how is it changing? Now that it’s easier to pay for things on the web, what industries will have a digital rebirth?
Jess Lee, Co-founder, Polyvore
Dawn Lepore, Former Chairman and CEO, drugstore.com
Pete Flint, Co-founder and CEO, Trulia
Moderator: Jessi Hempel, Senior Writer, Fortune

8:45 AM Switch Break

9:00 AM ONE ON ONE: PATRICK PICHETTE, CHIEF FINANCIAL OFFICER, GOOGLE *

Interviewer: Adam Lashinsky, Fortune

9:30 AM BRAINSTORM TECH DEMOS *

Eric Setton, Co-founder and CTO, Tango

9:35 AM THE NEW CONSUMER CONVERSATION *

Being digital is table stakes for brands today. How has the conversation with consumers evolved?

Stephen Gillett, CIO and Executive Vice President, Digital Ventures, Starbucks
Susan Lyne, Chairman, Gilt Groupe
Dan Rose, Vice President, Partnerships and Platform Marketing, Facebook

Moderator: Jessi Hempel, Fortune

10:10 AM ONE ON ONE: LOWELL MCADAM, PRESIDENT, VERIZON *

Interviewer: Stephanie Mehta, Fortune

10:35 AM Break

11:00 AM BUSINESS V. GOVERNMENT *

Government is in the business of business. How do we collectively make progress on the big technology policy issues in Washington?

Glenn Hutchins, Co-founder and Co-CEO, Silver Lake
Gary Shapiro, CEO, Consumer Electronics Association
Christine Varney, Assistant Attorney General, U.S. Department of Justice

Moderator: Geoff Colvin, Senior Editor at Large, Fortune

11:35 AM BRAINSTORM TECH DEMOS *

Terry McDonell, Editor, Sports Illustrated Group

11:40 AM REACHING LOCAL *

Jeff Jordan, General Partner, Andreessen Horowitz
David Krantz, CEO, AT&T Interactive
Tim O’Shaughnessy, Co-founder and CEO, LivingSocial
Cyriac Roeding, Co-founder and CEO, Shopkick
Moderator: Adam Lashinsky, Fortune

12:15 PM LUNCH+

Choose from three lunch options:

MAIN LUNCH + informal networking + crisp mountain air

Lunch + discussion: GREEN TECHNOLOGIES: WHAT’S NOW AND WHAT’S NEXT?
Hosted by VMware
Andy Karsner, Executive Chairman, Manifest Energy
Amory Lovins, Co-founder, Chairman and Chief Scientist, Rocky Mountain Institute
Peter Schwartz, Co-founder and Chairman, Global Business Network
Moderator: Brian Dumaine, Senior Editor at Large, Fortune

Lunch + discussion: China BUSINESS ROUNDTABLE
Hosted by the City of Chengdu
Todd Bradley, Executive Vice President, Personal Systems Group, Hewlett-Packard
Elizabeth Economy, Director, Asia Studies, Council on Foreign Relations
Chijin “C.J.” Liu, Chairman and CEO, Pan-Pacific Management Institute
Introduction: He Huazhang, Chairperson, Chengdu Association of International Cultural Exchanges
Moderator: Andy Serwer, Fortune

1:40 PM Switch Break

1:50 PM SPECIAL SESSIONS

ENTERPRISE TECHNOLOGY: SOMETHING’S GOTTA GIVE
Consumers enjoy cool aps and great tools for staying connected. So why are corporations arming their workers with 20-year-old software?
Enterprise Track presented by VMware
Todd Pierce, Senior Vice President and CIO, Genentech
Brad Rencher, Senior Vice President and General Manager, Omniture Business Unit, Adobe Systems
David Sacks, Founder, CEO, and Chairman, Yammer
Tony Zingale, CEO, Jive Software
Moderator: Michael Schrage, MIT Sloane School

DRIVE TIME: THE BATTLE FOR ONLINE LISTENERS
Online music is trying to get to listeners in every possible way: devices, cars, etc. Who will succeed?
Mobility Track presented by AT&T
Ian Hogarth, Co-founder and CEO, Songkick
Courtney Holt, Advisor, News Corp Digital Media
Alex Ljung, Founder and CEO, SoundCloud
Bob Pittman, Chairman, Media and Entertainment Platforms, Clear Channel Communications
Moderator: Fred Davis, Partner, CODE Advisors

ADVERTISING: SO MUCH FOR SALE BUT NOTHING TO BUY
Consumer attention and time is rapidly shifting to mobile and PC/tablet screens, yet advertising and media budgets are still overwhelmingly analog. All media is social and increasingly mobile, so what gives?
Tom Bedecarré, CEO, AKQA
Chris Curtin, Vice President, Digital Strategy, Corporate Marketing, Hewlett-Packard
Eric Hadley, Vice President and General Manager, Worldwide Marketing, Bing, Microsoft
Judah Schiller, CEO, Saatchi & Saatchi S
Jon Vein, Co-founder and CEO, MarketShare
Moderator: Marc Ruxin, Executive Vice President and Chief Innovation Officer, Universal McCann

2:35 PM Switch Break

2:45 PM Special Sessions

TECH TAKES ON SPORTS
Which tech innovations are game changers for sports fans and advertisers?
Terry McDonnell, Editor, Sports Illustrated
Eric Shanks, President, Fox Sports
Casey Wasserman, Chairman and CEO, Wasserman Media Group
Moderator: Brian O’Keefe, Assistant Managing Editor, Fortune

NEXT GENERATION MOBILE
The tablet is all the rage. NFC is the buzz. What breakthroughs will we see in mobile in the next 12 months?
Mobility Track presented by AT&T
Todd Bradley, Executive Vice President, Personal Systems Group, Hewlett-Packard
George Colony, Founder, Chairman, and CEO, Forrester Research
Stephen Hoover, CEO, PARC, a Xerox company
Frank Meehan, Founder and CEO, INQ Mobile
Moderator: Geoff Colvin, Fortune

THE CLOUD RISES: THE LATEST FROM A 10-YEAR-OLD TREND
Is 2011 the “year of the cloud”? What challenges threaten–bandwidth, portability, security?
Enterprise Track presented by VMware
Michael Crandell, Co-founder and CEO, RightScale
John Dillon, CEO, Engine Yard
Aaron Levie, Co-founder and CEO, Box
Lanham Napier, President and CEO, Rackspace
Moderator: Peter Goldmacher, Managing Director, Cowen and Co.

3:30 PM Networking Break

3:45 PM DEBATING SECONDARY MARKETS *

Thanks to Facebook, secondary markets are having a year like no other. But are these marketplaces a good idea? Are they even legal?

Matt Cohler, General Partner, Benchmark Capital
Barry Silbert, Founder and CEO, SecondMarket
Hans Swildens, Founder and Managing Director, Industry Ventures
Moderator: Dan Primack, Fortune.com

4:20 PM BRAINSTORM TECH DEMOS *

John Hering, CEO, Lookout

4:25 PM ONE ON ONE: FRANK QUATTRONE, PARTNER, QATALYST PARTNERS *

Interviewer: Adam Lashinsky, Fortune

4:55 PM 3-3-3 *

Three minutes on three tech companies that will matter in three years
Josh James, CEO, Domo Technologies

5:00 PM ADJOURN FOR THE DAY

5:00 PM–5:45 PM OPTIONAL: BRAINSTORM SHAKESPEARE STYLE

Find your inner Henry the V, Richard the III, Lear, Hamlet, and Falstaff
Carol and Ken Adelman

5:30 PM Reception

7:45 AM BREAKFAST ROUNDTABLES

DESIGN DRIVING NEW IDEAS
Apple does it well, but who else is translating good tech design into profits?
Yves Behar, founder, fuseproject
Deep Nishar, Senior Vice President, Products and User Experience, LinkedIn
Hosain Rahman, Co-founder and CEO, Jawbone
Moderator: Brian O’Keefe, Fortune

THE TALENT ECOSYSTEM
What work environment fuels innovation?
Francisco D’Souza, President and CEO, Cognizant Technology
Bill Holmes, Vice President, Business Development, Netflix
Martha Josephson, Partner, Egon Zehnder International
Eric Openshaw, Partner, Vice Chairman and Technology Practice Leader, Deloitte LLP
Moderator: Jennifer Reingold, Fortune

PUBLISHING AND BROADCASTING: WHO SURVIVES AND THRIVES?
Mobility Track presented by AT&T
Brian Bedol, Co-founder and CEO, Bedrocket
Nicholas Lehman, President, Digital Entertainment & Digital Networks and Integrated Media, NBCUniversal
Zander Lurie, Senior Vice President, Business Development, CBS Corp.
Wenda Harris Millard, President and COO, MediaLink
Keith Richman, CEO, Break Media
Lauren Zalaznick, President, Women and Lifestyle Entertainment Networks, NBC Universal
Moderator: Pattie Sellers, Editor at Large, Fortune

SOCIAL ENTREPRENEURSHIP
Doing well while doing well is a noble goal. Is it working?
Charles Best, CEO, Donorschoose.org
Nathan Eagle, CEO, txteagle
Laura Lauder, General Parter, Lauder Partners
Michael McCullough, cofounder and CEO, QuestBridge
Andy Mercy, CEO, Angel Points
Moderator: Jessi Hempel, Fortune

INNOVATION TRANSFORMS THE ENTERPRISE
How do the biggest players find the next big idea and scale it? How do you make both organic and open innovation part of the fabric of the company wherever it operates in the world? How do you ensure that R&D efforts meet the future needs of customers?
Jose Bravo, Chief Scientist, Royal Dutch Shell Group
Jonathan S. Bush, President, Co-founder and CEO, athenahealth
Javier Soltero, CTO, Cloud Services, VMWare
Moderator: Brian Dumaine, Fortune

8:40 AM Switch Break

8:50 AM BRAINSTORM TECH DEMOS *

Tim Pettit, Senior Product Manager, Consumer Smartphones, Hewlett-Packard

8:55 AM THE FUTURE OF TELEVISION *

Anne Sweeney, Co-chairman, Disney Media Networks and President, Disney/ABC Television Group
Nancy Tellem, Senior Advisor to the CEO, CBS Corp.
Lauren Zalaznick, Chairman, Entertainment & Digital Networks and Integrated Media, NBCUniversal

Moderator: Jason Hirschhorn, Chief Executive Officer, reDEF Group

9:25 AM INTERNET SECURITY IN THE AGE OF WIKILEAKS *

Dawn Song, Associate Professor, College of Engineering, University of California, Berkeley
John Stankey, President and CEO, AT&T Business Solutions, AT&T
Major General Suzanne Vautrinot, Commander, 24th Air Force, Lackland Air Force Base Texas
Moderator: Geoff Colvin, Fortune

9:55 AM BRAINSTORM TECH DEMOS *

Ren Ng, Founder and CEO, Lytro

10:00 AM Games On *

Mari Baker, CEO, Playfirst
Richard Lemarchand, Lead Game Designer, Naughty Dog, Sony Computer Entertainment
Peter Vesterbacka, CMO, Rovio
Moderator: Roy Bahat, President, IGN Entertainment

10:30 AM ONE ON ONE *

Daniel Ek, CEO and Co-founder, Spotify
Interviewer: Andy Serwer, Fortune

10:55 AM 3-3-3 *

Three minutes on three tech companies that will matter in three years
Tony Zingale, CEO, Jive Software

11:00 AM DEAL OF THE DAY – LESSONS FROM SKYPE *

How Skype and its partners turned $2.75 billion into $8.5 billion in two years

Tony Bates, General Manager, Skype
Egon Durban, Managing Director, Silver Lake
Ben Horowitz, Co-founder and General Partner, Andreessen Horowitz
Moderator: Adam Lashinsky, Fortune

11:30 AM CLOSING REMARKS AND ADJOURN