Brainstorm Green 2012 Final Agenda

Conference Tracks

Business Transformation

Energy and Climate

Green Technology

Natural Resources

Denotes Virtual Conference Program

Monday, April 16, 2012

12:45 PM PRE-CONFERENCE LUNCH

The Future of Energy
Presented by Shell

Discussion leaders:
James Connaughton, Executive Vice President and Senior Policy Advisor, Exelon Corp.
Andy Karsner, Chief Executive Officer, Manifest Energy
Christine Todd Whitman, Co-chair, Clean and Safe Energy Coalition

Moderator:
Brian O’Keefe, Senior Editor, Fortune

3:00 PM WELCOME AND OPENING REMARKS *

Andy Serwer, Managing Editor, Fortune

3:10 PM IS FRACKING CHANGING EVERYTHING? *

Fracking technology has opened up anywhere from a 50- to 100-year supply of cheap, relatively clean natural gas in the U.S. What are the ramifications? Will the environmental community put a stop to fracking? What kind of regulation, if any, does the industry want or need?  Natural gas cuts carbon emissions by only 50% compared with coal, so global warming remains a challenge. Will we switch to natural gas-driven trucks? What will be the impact on renewables? Will the U.S. become a major exporter of energy?

Discussion leaders:
Mike Brune, Executive Director, Sierra Club
Russ Ford, Executive Vice President, Onshore Gas, Upstream Americas, Shell Exploration and Production
Pat Wood, Principal, Wood3 Resources

Moderator:
Brian Dumaine, Senior Editor at Large and Co-chair, Brainstorm GREEN, Fortune

3:45 PM THE GREEN CONSUMER: HOW NEW MEDIA IS CHANGING THE GAME *

Facebook, Google+, LinkedIn, and other digital networks provide companies with new ways to reach customers and steer them toward more sustainable consumption. What works and what doesn’t? How does social networking compare with traditional marketing channels?

Discussion leaders:
Scott Griffith, Chairman and CEO, Zipcar
Jonathan Hsu, Chief Executive Officer, Recyclebank
Bea Perez, Chief Sustainability Officer, Coca-Cola North America

Moderator:
Poppy Harlow, Anchor, CNNMoney.com

4:20 PM Spotlight *

Speaker:
Kenji Williams, Founder and Director, Bella Gaia

4:30 PM FOLLOW THE GREEN MONEY

With the Euro Zone in crisis, and the memory of the financial meltdown still fresh, credit is tight around the globe. Green investments are out there, but where is it going?

Discussion leaders:
Michael Eckhart, Managing Director, Global Head of Environmental Finance, Citigroup Inc.
Alan Salzman, CEO and Managing Partner, VantagePoint Partners
Ray Wood, Managing Director and Global Head, Renewable Energy Group, Credit Suisse (USA)

Moderator:
Adam Lashinsky, Senior Editor at Large, Fortune

5:00 PM 21ST-CENTURY MOBILITY: A TOWN HALL MEETING WITH ALAN MULALLY *

Speaker:
Alan Mulally, President and CEO, Ford Motor Co.

Introduction:
John Huey, Editor-in-Chief, Time Inc.


5:45 PM Adjourn

6:15 PM Reception

7:15 PM DINNER AND CONVERSATION: PLANET SIZE IDEAS FOR PLANET SIZE PROBLEMS

Harvard physicist and entrepreneur David Keith is focused on building tools that could help solve some of the world’s greatest challenges. He’s recently launched a company (backed by Bill Gates) with the goal of sucking CO2 out of the air. Keith sits down with Marc Gunther.

Speaker:
David Keith, Gordon McKay Professor of Applied Physics, School of Engineering and Applied Sciences and Professor of Public Policy, Kennedy School, Harvard University

Moderator:
Marc Gunther, Contributing Editor and Co-chair, Brainstorm GREEN, Fortune

Tuesday, April 17, 2012

7:45 AM Breakfast Roundtables

Green Insurgents: Using Sustainability to Steal Market Share
Big corporations enjoy huge marketing budgets, have economies of scale, and are sitting on mountains of cash. A group of small, fast-growing companies is using sustainability to steal market share from the giants. Here’s how they do it.

Discussion leaders:
Seth Goldman, President and TeaEO, Honest Tea
Jason Graham-Nye, CEO and Co-founder, gDiapers
Adam Lowry, Co-founder and Chief Greenskeeper, Method Products

Moderator:
Jennifer Reingold, Senior Editor, Fortune

New Frontiers: What Game Changers are Emerging from R&D Labs?
What are the potentially game-changing innovations emerging from R&D labs? Some hints: solar paint, renewable oil from algae, and solar farms in space.

Discussion leaders:
Peter Duncan, Founder and Executive Chairman, Microseismic
Scott Elrod, Vice President and Director of Hardware Systems Laboratory and Cleantech Innovation Program, PARC, a Xerox Company
Nate Lewis, George L. Argyros Professor of Chemistry, California Institute of Technology
Jonathan Wolfson, Co-founder and CEO, Solazyme

Moderator:
Adam Lashinsky, Senior Editor at Large, Fortune

Rethinking CO2
For the most part, carbon dioxide has been seen as waste—the biggest and most dangerous waste product that humans generate. New technologies could turn CO2 into a valuable asset, particularly if used to extract stranded oil from the ground. What business opportunities does this process create? Are these opportunities “green”?

Discussion leaders:
Mike Cheiky, President, CoolPlanet Energy Systems
Martin Lagod, Managing Director and Co-founder, Firelake Capital Management
Eric Redman, President, Summit Power Group
Cynthia Warner, President and Chairman, Sapphire Energy

Moderator:
Marc GuntherFortune

Greening the Bottom of the Pyramid
The good news is that the developing world is growing. The bad news is that if the billions living there achieve the West’s standard of living, the earth’s resources will be severely stressed. Some companies are figuring out how to get food, energy, water, clothing, and transportation to these markets in a way that’s both sustainable and profitable.

Discussion leaders:
Steve Bolze, President and CEO, GE Power and Water
Snehal Desai, Global Marketing Director, Dow Water and Process Solutions
Gail Klintworth, Chief Sustainability Officer, Unilever PLC
Efrat Peled, Chairman and CEO, Arison Investments

Moderator:
Michael Elliott, Chief Executive Officer, ONE.org

Fuels of the Future
Presented by Shell
Everybody’s talking electric cars these days, but a lot of progress is being made on advanced biofuels. Oil remains king, but natural gas might be a contender. Which makes more sense? Is there a high-octane mixture of all of the above?

Discussion leaders:
Tom Baloga, Vice President, Engineering U.S., BMW of North America; President, BMW Technology
David Neeleman, Founder, Chairman and CEO, Azul Linhas Aéreas Brasileiras
Neil Renninger, Co-founder and Chief Technology Officer, Amyris, Inc.
Truman Semans, Principal, GreenOrder Moderator:

Moderator:
Brian O’Keefe, Senior Editor, Fortune

Do You Really Know Who Your Suppliers Are?
Traceability is an emerging challenge that is still flying under the radar of most leaders’ consciousness. Done properly, traceability enables business to be more efficient, and it can prevent unwanted environmental impact.  How can the enterprise track and trace materials, parts or components across its global supply chain?

Discussion leaders:
Wayne Balta, Vice President, Corporate Environmental Affairs and Product Safety, IBM
Paulette Frank, Vice President, Sustainability and Environment, Health and Safety, Johnson & Johnson Consumer Companies
Andrew Hutson, Senior Manager, Corporate Partnerships, Environmental Defense Fund
Terry Yosie, President and CEO, World Environment Center

Moderator:
David Whitford
, Editor at Large, Fortune


8:45 AM Switch Break

9:00 AM HOW LONG WILL IT TAKE ELECTRIC CARS TO GO MASS MARKET? *

Despite the buzz, sales of electric cars in the U.S. are off to a slow start, with only a few thousand Volts and Leafs sold so far. Recent battery problems aren’t helping. What is it going to take to make electric rule the road?

Discussion leaders:
Robert Bienenfeld, Senior Manager, Environment and Energy Strategy, Product Regulatory Office, American Honda Motor Co.
David Crane
, President and CEO, NRG Energy, Inc.
Stella Li, Senior Vice President, BYD Company Limited
Andy Taylor, Chairman and CEO, Enterprise Holdings

Moderator:
Brian DumaineFortune

9:35 AM PUSHING THE BOUNDARIES OF SUSTAINABILITY *

You say your company believes in sustainability, but perhaps lots of your power comes from a coal plant. Or maybe you make thousands of products sourced from all parts of the globe—do you really know what’s going on at your supplier’s supplier’s supplier?

Discussion leaders:
Gary Hirshberg, Chairman, Stonyfield Farm
Duncan Mac Naughton, Executive Vice President, Chief Merchandising and Marketing Officer, Walmart U.S.
Rick Needham, Director, Energy and Sustainability, Google

Moderator:
Marc GuntherFortune

10:10 AM Life After Dark *

Speaker:
Michael Elliott, ONE.org

10:15 AM ENGAGING THE CEO AND THE BOARD *

How do you keep sustainability on the CEO’s agenda especially in tough economic times? Should the CEO be the chief sustainability officer? What strategies do CSOs employ to get on and stay on the CEO’s radar? How does the board get involved on sustainability issues and how should it?

Discussion leaders:
David Abney, Chief Operating Officer, UPS
Dan Hesse, Chairman and CEO, Sprint Nextel
Kathrin Winkler, Vice President, Corporate Sustainability, EMC

Moderator:
Geoff Colvin, Senior Editor at Large, Fortune

10:45 AM Break

11:15 AM CLEAN ENERGY UNDER FIRE *

In the U.S., wind and solar power face daunting challenges. Cheap natural gas is threatening renewables as an alternative fuel. Federal incentives for renewables will expire over the next few years creating uncertainty for investors. Nuclear energy provides a carbon free alternative, but high costs and a heightened awareness of risks post Fukushima have made its future in doubt. Overseas the picture for renewables and nuclear is much brighter. Will the rest of the world end up dominating the clean tech industries?

Discussion leaders:
Steve Bolze, President and CEO, GE Power and Water, GE
Lew Hay, Chairman and CEO, NextEra Energy
Zhengrong Shi, Founder, Chairman, and CEO, Suntech Power
Christine Todd Whitman, Co-chair, Clean and Safe Energy Coalition

Moderator:
Andrew Shapiro, Founder and Partner, GO Ventures; Founder and Senior Advisor, GreenOrder

11:50 AM NEXT GENERATION CAPITALISM: A CONVERSATION WITH ROB WALTON AND PETER SELIGMANN *

Speakers:
Rob Walton, Chairman, Walmart Stores, Inc.
Peter Seligmann, Chairman and CEO, Conservation International

Moderator:
Andy SerwerFortune


12:25 PM LUNCH

Participants have a choice of two luncheons

Lunch on the Lawn

China Lunch: China and the Future of Clean Tech
Presented by City of Chengdu
New trends are emerging on a global basis. China is becoming a leader in green technology. The Middle East is investing heavily in the next generation of sustainable intellectual property. Western companies are anxious to compete in green R&D, but economic woes in Europe and lack of political will in the U.S. are getting in the way. Where will most of the new green technology—and thus the jobs and wealth—be created?

Discussion leaders:
Liz Economy, C.V. Starr Senior Fellow for China and Director, Asia Studies, Council on Foreign Relations
Fred Krupp, President, Environmental Defense Fund
Wei-Tai Kwok, Vice President, Marketing, Suntech America
Theodore Roosevelt IV, Managing Director and Chairman of Barclays Capital Cleantech Initiative, Barclays capital

Moderator:
Andy SerwerFortune

1:50 PM CONCURRENT SESSIONS

Will Solar and Wind Rebound? 
Clean tech stocks, especially in the U.S., have crashed, raising questions about the viability of this sector. What is the outlook for alternative energy sources, solar financing, the smart grid, and more?

Discussion leaders:
Arno Harris, Chief Executive Officer, Recurrent Energy
Lynn Jurich, Co-founder and President, Sunrun
Suvi Sharma, President, Solaria
Dick Williams, President, Shell WindEnergy
John Woolard, Chief Executive Officer, Brightsource Energy

Moderator:
Brian DumaineFortune

Adaptation: Preparing for the Inevitable
We are losing the battle with global warming. What’s next? Adaptation.

Discussion leaders:
Kathy Nieland, U.S. Sustainable Business Solutions Leader
PricewaterhouseCoopers LLP
Stephen Weinstein, Chairman, RenaissanceRe Risk Sciences Foundation
Jeff Williams, Director, Climate Consulting, Entergy

Moderator:
Theo Spencer, Senior Advocate, Climate and Clean Air Program, NRDC

The End of Garbage
How do companies close the loop on consumption? CEOs and entrepreneurs discuss the latest and most profitable ways to make business operate more like nature—which wastes nothing.

Discussion leaders:
Vance Bell, Chairman and CEO, Shaw Industries, a Berkshire Hathaway Company
Steve Davies, Director, Marketing and Public Affairs, NatureWorks
David Edmondson, Co-founder and CEO, eRecyclingCorps
Brooke Betts Farrell, Founder and CEO, RecycleMatch

Moderator
:
Marc GuntherFortune

Reputation at Stake
Businesses acting responsibly and undertaking sustainable projects often don’t get credit for their efforts. How do leaders build their green reputations? What’s the right response when a single environmental misstep tarnishes one’s corporate image?

Discussion leaders:
Jack Leslie, Chairman, Weber Shandwick
Chris Librie, Director, Environmental Initiatives, Hewlett-Packard
Tim Mohin, Director, Corporate Responsibility, AMD
Peter Schwartz, Senior Vice President, Global Government Relations and Strategic Planning, Salesforce.com

Moderator:
Aron Cramer, President and CEO, Business for Social Responsibility

The Sharing Economy
Collaborative consumption is hot. Companies are popping up all over offering opportunites to share cars, bikes, jobs and houses (for dogs too!). All driven by the reach of the Internet and the reinforcement of social technologies. What is the business model? Where is the next opportunity?

Discussion leaders:
Bernhard Blaettel, Director of Project Mobility Services, BMW AG
Nicholas Eisenberger, Founding Partner, Pure Energy Partners
Dhiraj Malkani, Partner, Rockport Capital Partners
Jeff Miller, Founder and CEO, Wheelz.com
Jessica Scorpio, Founder, GetAround

Moderator:
David WhitfordFortune

2:35 PM SWITCH BREAK

2:45 PM A CONVERSATION WITH GREG PAGE AND MARK TERCEK *

Speakers:
Greg Page, Chairman and CEO, Cargill
Mark Tercek, President and CEO, The Nature Conservancy

Moderator:
Michael Elliott, ONE.org

3:05 PM BEYOND THE ENERGY-WATER-FOOD NEXUS *

To solve population and resource challenges, societies are looking to the intersection of energy, water, and food. It takes energy to extract, process, and transport water. It takes energy and water to grow food. It takes water and land—which might otherwise be used for food—to produce biofuels. What are the tensions and tradeoffs?

Discussion leaders:
Greg Page, Chairman and CEO, Cargill
Dickon Pinner, Principal, McKinsey & Co.
Eric Spiegel, President and CEO, Siemens Corp.
Mark Tercek, President and CEO, The Nature Conservancy

Moderator:
Michael Elliott, ONE.org

3:25 PM Spotlight *

Speaker:
Micah Loudermilk, Senior Research Associate and Program Manager, Energy and Environmental Security Policy, Institute for National Strategic Studies, National Defense University

3:35 PM LEADERSHIP IN AN AGE OF SCARCITY *

Last year, the world population hit 7 billion, which means we will need to produce more and more food, lumber, paper, and other crucial products. How will corporations provide these items sustainably, especially in a world where natural resources are becoming increasingly scarce and thus more expensive? It’s not easy. In the face of growing customer scrutiny, new regulations, and fierce competition, today’s CEOs need to steer their companies toward a more environmentally friendly future while providing healthy returns to shareholders.

Discussion leaders:
John Faraci, Chairman and CEO, International Paper Co.
Hunter Lovins, President, Natural Capitalism Solutions
Larry Pope, President and CEO, Smithfield Foods, Inc.

Moderator:
Geoff ColvinFortune

4:05 PM GETTING AMERICANS TO THINK GREEN: ANDY KARSNER AND TOM STEYER *

Speakers:
Andy Karsner, Executive Chairman and Founder, Manifest Energy
Tom Steyer, Co-Senior Managing Member, Farallon Capital Management

Moderator:
Adam LashinskyFortune


4:40 PM The Future of Big Cats *

From Belize to Borneo, zoologist, conservationist, and field biologist Alan Rabinowitz, Chief Executive Officer, Panthera, has made it his life’s work to save the world’s big cats. Rabinowitz will share with Brainstormers his remarkable tales.

Special Guest:
Alan Rabinowitz, Chief Executive Officer, Panthera

5:15 PM Break

6:15 PM Reception

7:00 PM DINNER AND ENTERTAINMENT

ORGANIC BITES AND FLIGHTS
A signature of Brainstorm GREEN is the organic perfect-pairings dinner. Chefs who specialize in menus using organic and sustainable produce from local farms have been selected to present a signature tasting dish. Each menu will be paired with estate wines specially selected from Biodynamic® wineries. Come meet the chefs at an evening designed around simply good food and conversation.

William Dissen, The Market Place
Randy Evans, Haven
Kristofor Lofgren, Bamboo Sushi
Mary Sue Milliken, Border Grill
Greg Mosko, North Pond
Mark Sullivan, Spruce

A performance by Rolling Stones keyboardist and musical director Chuck Leavell with the Randall Bramblett Band.

Special Guest: 
Chuck Leavell, Director of Environmental Affairs and Co-founder, Mother Nature Network

Wednesday, April 18, 2012

7:45 AM BREAKFAST ROUNDTABLES

Sustainability Indexes: What’s the Magic Number?
There is a wave of confusion and even fear around sustainability indexes and rating systems. It turns out that rating both suppliers and consumer products is a lot tougher than anyone thought. Can it be done and if so, how?

Discussion leaders:
Mark Lee, Executive Director, SustainAbility
Glen Low, Principal, Blu Skye Consulting
Dara O’Rourke, Co-founder and Chief Sustainability Officer, GoodGuide

Moderator:
Marc GuntherFortune

Green Chemistry
How is the chemical industry quietly transforming from petrol- to bio-based feedstocks…at an economic advantage?

Discussion leaders:
Neil C. Hawkins, Vice President, EHS and Sustainability, Dow Chemical
Bill McDonough, Cofounder, McDonough Braungart Design Chemistry
Christophe Schilling, Co-founder and CEO, Genomatica
John Warner, President, The Beyond Benign Foundation; President and Chief Technology Officer, Warner Babcock Institute for Green Chemistry

Moderator:
Brian O’Keefe, Fortune

Great Green Investment Opportunities
Presented by Shell
Solar, wind and other green tech stocks have taken a beating over the last few years. Does the public no longer have an appetite for investment in these sectors? What will it take to get investors to open their wallets again? Where do the new opportunities lie? Is there money to be made in water, food, natural resources, and energy efficiency?

Discussion leaders:
Matthew Fitzmaurice, Founder, Managing Partner, and Co-portfolio Manager, AWJ Capital Partners
Mark Fulton, Managing Director and Global Head of Research, DB Climate Change Advisors, Deutsche Asset Management
Howard Gould, President and Co-founder, Tundra Capital Partners
Peter Hébert, Co-founder and Managing Partner, Lux Capital
Scott Jacobs, Founder and Managing Partner, Interstitial Capital Partners

Moderator:
Geoff ColvinFortune

Greening the Presidential Election
Six months prior to the 2012 US Presidential election, many are wondering what role the environment will play. Brainstormers will discuss the candidates’ platforms and debate whose message is likely to prevail in November.

Discussion leaders:
Joel Babbit, Co-founder and CEO, Mother Nature Network
Roger Ballentine, Founder and President, Green Strategies
John Podesta, Chairman, Center for American Progress
William Reilly, Senior Advisor, TPG Capital
Cathy Zoi, Partner, Silver Lake Kraftwerk

Moderator:
Nina Easton, Washington Columnist and Senior Editor; Co-chair, Most Powerful Women Summit, Fortune

Corporate Water Strategies
Does your business need a water strategy?

Discussion leaders:
Bart Alexander, Chief Corporate Responsibility Officer, MolsonCoors
Todd Brady, Global Environmental Director, Intel
Lindene Patton, Chief Climate Product Officer, Zurich Financial Services
William Sarni, Director and Practice Leader, Enterprise Water Strategy, Sustainability and Climate Change, Deloitte Consulting LLP

Moderator:
Joel Makower, Chairman and Executive Editor, GreenBiz


8:45 AM Switch

9:00 AM THE ELECTION: DO POLITICS AND CLIMATE CHANGE MIX? *

Fueled by a lively breakfast Brainstorm, discussion leaders will examine the role green issues will play in the presidential election and address what’s likely to happen to the environmental agenda in Washington depending on who wins the race.

Discussion leaders:
John Podesta, Chairman and Counselor, Center for American Progress
William K. Reilly, Senior Advisor, TPG Capital
Cathy Zoi, Partner, Silver Lake Kraftwerk Fund

Moderator:
Nina Easton, Senior Editor, Fortune

9:40 AM ONE ON ONE WITH FRED KRUPP *

Speaker:
Fred Krupp, President, Environmental Defense Fund

Moderator:
Geoff ColvinFortune

10:00 AM A Conversation with Mary Sue Milliken *

Speaker:
Mary Sue Milliken, Co-chef and Owner, Border Grill

Moderator:
Jennifer Reingold, Fortune

10:10 AM WHAT IS NATURE WORTH? *

In some cases it might be more valuable not to develop a forest or dig a big mine. Can we put an economic value on the services that nature provides to man?

Discussion leaders:
Jared Diamond, Author, Collapse: How Societies Choose to Fail or Succeed, Professor, Department of Geography, UCLA
Pavan Sukhdev, Dorothy S. McCluskey Fellow, School of Forestry and Environmental Studies, Yale University

Moderator:
Jib Ellison, Founder and CEO, Blu Skye Consulting

10:40 AM Spotlight *

Peter Scott, Executive Director, Burn Design Lab

10:45 AM GREAT GREEN IDEAS *

Startups give their elevator pitch to a panel of notable VCs, who give their take on each contestant. The winner? The company that gets the most audience votes for being the best idea and the most attractive investment.

Speakers:
Daniel Kim, Founder and CEO, Lit Motors
Justin Raade,
Founder and CEO, Halotechnics
Mike Richter, Partner, Healthy Planet Partners
Daniel Spitzer, Chairman and CEO, Mountain Hazelnuts Group
Susan Hunt Stevens, Founder and CEO, Practically Green

Judges:
Wilber James, Managing General Partner, RockPort Capital Partners
Trae Vassallo, Partner, Kleiner Perkins Caufield & Byers

Host:
Adam LashinskyFortune

11:25 AM THE FUTURE IN GREEN CHEMISTRY *

Speaker:
John Warner, President, The Beyond Benign Foundation; President and Chief Technology Officer, Warner Babcock Institute for Green Chemistry

Moderator:
Marc GuntherFortune

11:35 AM ONE ON ONE WITH ANDREW LIVERIS *

Speaker:
Andrew Liveris, President, Chairman, and CEO, Dow Chemical

Moderator:
Marc GuntherFortune

12:00 PM Close