Green Insurgents: Using Sustainability to Steal Market Share
Big corporations enjoy huge marketing budgets, have economies of scale, and are sitting on mountains of cash. A group of small, fast-growing companies is using sustainability to steal market share from the giants. Here’s how they do it.
Seth Goldman, President and TeaEO, Honest Tea
Jason Graham-Nye, CEO and Co-founder, gDiapers
Adam Lowry, Co-founder and Chief Greenskeeper, Method Products
Jennifer Reingold, Senior Editor, Fortune
New Frontiers: What Game Changers are Emerging from R&D Labs?
What are the potentially game-changing innovations emerging from R&D labs? Some hints: solar paint, renewable oil from algae, and solar farms in space.
Peter Duncan, Founder and Executive Chairman, Microseismic
Scott Elrod, Vice President and Director of Hardware Systems Laboratory and Cleantech Innovation Program, PARC, a Xerox Company
Nate Lewis, George L. Argyros Professor of Chemistry, California Institute of Technology
Jonathan Wolfson, Co-founder and CEO, Solazyme
Adam Lashinsky, Senior Editor at Large, Fortune
For the most part, carbon dioxide has been seen as waste—the biggest and most dangerous waste product that humans generate. New technologies could turn CO2 into a valuable asset, particularly if used to extract stranded oil from the ground. What business opportunities does this process create? Are these opportunities “green”?
Mike Cheiky, President, CoolPlanet Energy Systems
Martin Lagod, Managing Director and Co-founder, Firelake Capital Management
Eric Redman, President, Summit Power Group
Cynthia Warner, President and Chairman, Sapphire Energy
Marc Gunther, Fortune
Greening the Bottom of the Pyramid
The good news is that the developing world is growing. The bad news is that if the billions living there achieve the West’s standard of living, the earth’s resources will be severely stressed. Some companies are figuring out how to get food, energy, water, clothing, and transportation to these markets in a way that’s both sustainable and profitable.
Steve Bolze, President and CEO, GE Power and Water
Snehal Desai, Global Marketing Director, Dow Water and Process Solutions
Gail Klintworth, Chief Sustainability Officer, Unilever PLC
Efrat Peled, Chairman and CEO, Arison Investments
Michael Elliott, Chief Executive Officer, ONE.org
Fuels of the Future
Presented by Shell
Everybody’s talking electric cars these days, but a lot of progress is being made on advanced biofuels. Oil remains king, but natural gas might be a contender. Which makes more sense? Is there a high-octane mixture of all of the above?
Tom Baloga, Vice President, Engineering U.S., BMW of North America; President, BMW Technology
David Neeleman, Founder, Chairman and CEO, Azul Linhas Aéreas Brasileiras
Neil Renninger, Co-founder and Chief Technology Officer, Amyris, Inc.
Truman Semans, Principal, GreenOrder Moderator:
Brian O’Keefe, Senior Editor, Fortune
Do You Really Know Who Your Suppliers Are?
Traceability is an emerging challenge that is still flying under the radar of most leaders’ consciousness. Done properly, traceability enables business to be more efficient, and it can prevent unwanted environmental impact. How can the enterprise track and trace materials, parts or components across its global supply chain?
Wayne Balta, Vice President, Corporate Environmental Affairs and Product Safety, IBM
Paulette Frank, Vice President, Sustainability and Environment, Health and Safety, Johnson & Johnson Consumer Companies
Andrew Hutson, Senior Manager, Corporate Partnerships, Environmental Defense Fund
Terry Yosie, President and CEO, World Environment Center
David Whitford, Editor at Large, Fortune