2019 Agenda


Tuesday, 5 March, 2019

9:30
EXCLUSIVE PREVIEW AND TOUR OF JEWEL

Registration required
Jewel Changi Airport (Jewel), jointly developed by Changi Airport Group and CapitaLand, is a mixed-use complex designed by world renowned architect Moshe Safdie. The complex, which will open later this month, features a distinctive dome-shaped facade made of glass and steel. At approximately 137,000 sqm in size, Jewel will feature one of Singapore’s largest indoor gardens, the world’s highest indoor waterfall, play attractions, and over 280 retail and dining options as well as a hotel, all under one roof. Join FORTUNE and Wallpaper* editors for an exclusive preview of this iconic new landmark.

14:00
WELCOME REMARKS

Clay Chandler, Chair, Brainstorm Design; Executive Director and Asia Editor, FORTUNE
Dr. Beh Swan Gin, Chairman, Singapore Economic Development Board

14:10
REDESIGNING DESIGN

The decade since the publication of Tim Brown’s seminal book Change by Design has been a period of seismic technological, economic, and environmental change. The CEO synonymous with the global design thinking revolution will reflect upon lessons learned and look ahead to how designers and design thinkers can—and should—change the world.

Tim Brown, CEO and President, IDEO
Interviewer: Clay Chandler, FORTUNE

14:40
DRIVING BUSINESS VALUE THROUGH DESIGN INNOVATION

The deceptively simple maxim “good design is good business” belies the many challenges companies must grapple with when they resolve to embrace design as strategy. How do organizations create cultures and processes that consistently deliver “good design?” How do they measure and correlate investments in design with “good business,” especially during the early stages of the journey? This panel will highlight key levers for delivering sustainable innovation and examine new research proposing quantitative and qualitative metrics to measure design’s business value.

Jeanne Liedtka , Professor, University of Virginia Darden School of Business
Ben Sheppard, Partner, McKinsey & Company, London
Jason Wild, Senior Vice President, Strategic Innovation and Global Leader, Ignite, Salesforce
Moderator: Maithreyi Seetharaman, Co-chair, Brainstorm Design; Director, FORTUNE Live Media Content, Europe

15:15
DESIGN IN FOCUS
MAKING CITIES FOR AND WITH PEOPLE

Today 55% of the world’s populations live in cities. This number is projected to grow to 68% by 2050. A paradigm shift within urban planning is necessary to solve the problems of our expanding cities: inadequate housing, excessive traffic and pollution, and accelerated climate change. It is time to move toward a more inclusive and engaging planning process that goes beyond form and puts people’s needs at the center of decision-making and design.

Helle Søholt, Founding Partner and CEO, Gehl

15:30
REIMAGINING VIDEO GAMES

Disruption is the video game industry’s current state-of-play. Free-to-play and cross-platform games are changing consumer behavior and demographics, while augmented and virtual reality are promising frontiers. The studio leader behind the blockbuster Halo franchise will discuss what all this means for the industry’s future and how differentiated experience design will win the long-term game.

Kiki Wolfkill, Studio Head, Halo Transmedia
Interviewer: Andrew Nusca, Digital Editor, FORTUNE

15:50
OMA + MORI: TORANOMON HILLS STATION TOWER

Toranomon Hills Station Tower, to be completed in 2023, offers a case study in contemporary architectural collaboration. The project is world-renowned architecture firm OMA’s first tower in Tokyo, and one of three major buildings to be developed by Mori Building Co. as part of a larger urban renewal project in the city’s Toranomon business district. The Tower will be a major hub for transportation, hospitality, business, and retail. How do designers and clients work effectively together on projects of such enormous significance and scale?

Midori Omori, Senior General Manager, Mori Building
Shohei Shigematsu, Partner; Director, New York Office, OMA
Interviewer: Tony Chambers, Co-chair, Brainstorm Design; Founder and Creative
Director, Studio TC & Friends

16:15
COFFEE AND NETWORKING BREAK
16:40
A QUINTESSENTIAL DESIGN COMPANY

The powerful combination of extraordinary engineering and elegant design has distinguished Dyson for over three decades and has contributed to a level of profitability unrivaled among competitors. Dyson’s CEO provides a rare glimpse into how the company consistently delivers excellence, from uncovering valuable consumer insights and building cross-functional teams to integrating state-of-the-art technologies.

Jim Rowan, Chief Executive Officer, Dyson
Interviewer: Alan Murray, President and CEO, FORTUNE

17:00
A PEOPLE-FIRST APPROACH TO INNOVATION

Designers have a unique skill set that creates unparalleled opportunities for innovation. They forge their own paths and consider people’s needs first. The result? Industry-defining, innovative companies whose stakeholders are the very people they design for. Airbnb’s director of design shares how an experimental mind frame, entrepreneurial spirit, and people-centered focus can make designers some of the world’s best innovators and business leaders.

Jenny Arden, Director of Design, Airbnb
Interviewer: Maithreyi Seetharaman, FORTUNE

17:20
DESIGN IN FOCUS
THE SOCIALIZATION OF ROBOTS

Gadi Amit, Principal Designer and President, NewDealDesign

17:35
DESIGNING FOR HUMANITY: NAVIGATING MODERN TECH ETHICS

Across industries, technologists are stewards of some of the most powerful tools ever created. These tools have generated a great deal of good in the world, but their very power requires a deep sense of commitment to making the most responsible decisions possible, every day. Facebook’s vice president of product design will share lessons and insights from her time designing at scale for Google, YouTube, and Facebook. A conversation about design ethics and how to ensure technology is developed thoughtfully and responsibly.

Margaret Gould Stewart, Vice President, Product Design, Facebook
Interviewer: Clay Chandler, FORTUNE

17:55
DESIGN IN FOCUS
SPACE WASTE

Today, nearly 8.1 million kilograms of waste is floating around Earth, creating a layer of man-made debris formed by broken pieces of satellites and rockets. If left unchecked, this pollution could cause catastrophic damage to existing satellites and orbiting spacecraft and destroy our digital communications. How can we upcycle this “smog of the universe” to create new, sustainable products?

Daan Roosegaarde, Artist and Founder, Studio Roosegaarde

18:30
TRANSPORTATION TO RECEPTION
19:00
OPENING RECEPTION

Location: Straits Clan

20:30
ADJOURN

Wednesday, 6 March, 2019

9:00
DISRUPTION BY DESIGN

A conversation with one of the world’s leading designers and technology entrepreneurs on the power of design to disrupt and change society.
Tony Fadell, iPod Inventor, iPhone Co-inventor, Nest Founder, and Principal, Future Shape
Interviewer: Clay Chandler, FORTUNE

9:30
DESIGN IN FOCUS
BAD DESIGN

Why is so much design so bad? And given that bad design has as much–if not more–impact on our lives than good design, why is it so rarely discussed? Alice Rawsthorn, award-winning design critic and author of Design as an Attitude, builds upon her 2018 Brainstorm Design talk “What is bad design?” with new examples of design flops and failures.

Alice Rawsthorn, Author, Design as an Attitude

9:45
DESIGN IN FOCUS
A DECADE OF TRANSFORMATION

Architecture can be a catalyst for positive systemic change. This philosophy is at the core of the MASS Design Group’s architectural design collective and is exemplified by the ten-year evolution of Butaro Town in northern Rwanda. The facilities developed in this remote town are some of the most innovative in Africa, bringing transformative social, economic, and environmental benefits to the region. Using Butaro as a model, MASS’s Rwanda principal will explain how integrated, impactful solutions can be developed effectively in an underserved part of the country.

Christian Benimana, Principal and Managing Director, MASS Design Group, Kigali, Rwanda

10:00
FROM SUPERFICIAL TO STRATEGIC: INTEGRATING DESIGN AND BUSINESS

For most organizations “design” is a peripheral service or the subject of an occasional workshop. How can businesses integrate design thinking as a transformative day-to-day practice? What does this look like for the majority of companies where traditional business cultures and constraints are the norm? How can business leaders and designers work in tandem to create value? With years of practice and research between them, our experts provide valuable insights to help organizations implement design as a core strategy.

Doug Powell, Vice President, Design, IBM
Nathan Shedroff, Executive Director, Seed Vault
Moderator: Clay Chandler, FORTUNE

10:25
SEEING NEW

Design surprises, but businesses do not like to be surprised. Frameworks enable us to understand and manage our world, but they also limit what we might see. Often it is the mundane or the invisible that is the key to a breakthrough.

Harry West, Principal, Invisible Design

10:30
DESIGN IN FOCUS
MISMATCH: HOW INCLUSION SHAPES DESIGN

Developing inclusive practices in company culture and in the design process is challenging. In an age of artificial intelligence, design has the potential to both lead to and remedy exclusion. By testing our assumptions about inclusion it becomes a necessary guide—and an economic imperative.

Kat Holmes, Author, Mismatch: How Inclusion Shapes Design; Director of UX Design, Google

10:45
COFFEE AND NETWORKING BREAK
11:15
REMARKS

Mark Wee, Executive Director, DesignSingapore Council

11:20
THE WORLD IS SKEWED

Bad design can no longer hide behind marketing investments, and design for its own sake is irrelevant. This proposition is the foundation of Skewed Productions, Marcus Engman’s new global design venture seeking to put craft and meaning back into design. Known for transforming IKEA into a design-savvy and sustainability-focused business, its former chief design officer provides an exclusive look into Skewed’s surprising early projects.

Marcus Engman, CEO and Creative Director, Skewed Productions
Interviewer: Tony Chambers, Co-chair, Brainstorm Design

11:40
DESIGN IN FOCUS
I, YOU, AND IT

Italian designer Simone Farresin of the design duo Studio Formafantasma discusses the complex relationship between design, production, and our environment and how this is reflected in Formafantasma’s work. In particular he will focus on the potential of design research to address social and ecological urgencies.

Simone Farresin, Co-founder, Studio Formafantasma

11:55
EMERGING TECHNOLOGIES IN DESIGN + BUSINESS

Designers must get involved with emerging technology early to help shape how society decides to use these powerful tools, which will in turn shape society. In this session, we’ll learn how to develop a better understanding of technologies starting to change the world–artificial intelligence, virtual reality, and synthetic biology–and how designers, technologists, and business leaders can work together to create our future.

Rahul Panicker, Chief Innovation Officer, Wadhwani AI
Additional speakers to be announced
Facilitator: Sarah Stein Greenberg, Executive Director, Hasso Plattner Institute of Design (d.school), Stanford University

12:45
SWITCH BREAK
13:00
DESIGNING OUR FUTURE: LUNCH ROUNDTABLES AND MASTER CLASSES

(Choose 1 of 4)

DESIGNING OUR FUTURE: SOCIAL IMPACT
Design can be a powerful tool to address challenges faced by underserved and marginalized communities, from rapid urbanization and homelessness to health care delivery, education, and social justice. Four design leaders share their creative solutions.
Christian Benimana, Principal and Managing Director, MASS Design Group
Kigali, Rwanda
Earl Forlales, Founder and Designer, CUBO Modular
Dr. Bon Ku, Assistant Dean for Health and Design, Thomas Jefferson University
Sandhya Naidu Janardhan, Managing Director, Curry Stone Design Collaborative, Mumbai
Facilitator: John Cary, Author, Design for Good

DESIGNING OUR FUTURE: SPACE
The next frontier of design may very well be outer space, where an intriguing array of possibilities awaits curious designers willing to engage with new materials and extreme environments. Two leading entrepreneurs join Daan Roosegaarde in an interactive brainstorming session on future innovations that could change our relationship with the universe and how these potential endeavors should be responsibly designed.
José Mariano López-Urdiales, Founder and CEO, Zero 2 Infinity
Lena Okajima, Founder and CEO, ALE
Facilitator: Daan Roosegaarde, Studio Roosegaarde

FROM PILOT TO SCALE: UNLOCKING THE BUSINESS VALUE OF DESIGN ACROSS YOUR ORGANIZATION (MASTER CLASS)
Hosted by McKinsey & Company
Companies with top scores in the McKinsey Design Index—which quantifies the business value of design and offers leaders design actions to take to improve financial performance—outperformed industry-benchmark growth by as much as two to one. Over a five-year period this resulted in 32 percentage-points higher revenue growth compared with industry peers. But design is more than just a department—it’s a cross-functional talent best deployed through blended product and service design teams, with aligned design and business incentives. In this interactive master class, we will cover how organizations can move design beyond the pilot stage to deliver impact at scale, the four themes of great design, and what leaders need to know to unlock the full business value of design.
Rod Farmer, Associate Partner, McKinsey & Company, Sydney
Kim Müller, Experience Design Director, McKinsey & Company, Hong Kong
Chau Nguyen, Associate Partner, McKinsey & Company, Singapore
Facilitator: Alan Murray, FORTUNE

DESIGN-LED DIGITAL TRANSFORMATION: IT’S NOT ABOUT THE DIGITAL
Hosted by Salesforce
As every industry undergoes massive disruption, digital transformation is #1 on every CEO’s agenda. But designers and innovators understand that our changing relationship with technology–not the technology itself–is what matters most. How can design and innovation professionals reframe digital transformation in human terms? How do we refocus our leaders, colleagues and peers on the human impact of the digital products we create? In this session, we’ll explore how senior advisors and transformation executives help global organizations navigate these complex challenges.
Maria Giudice, Design Leader and Co-author, Rise of the DEO: Leadership by Design
Nalini Kotamraju, Vice President, User Insights and Analytics, Salesforce
Justin Maguire, Executive Vice President, Product Design and User Experience, Salesforce
Harry West, Principal, Invisible Design
Facilitator: Clay /u>Chandler, FORTUNE

14:30
SWITCH BREAK
14:45
AHEAD OF THE CURVE: AUTOMOTIVE DESIGN SHOWCASE

In a Brainstorm Design exclusive, two of the world’s most admired global automotive design leaders answer the question, “What is the future of automotive design?”

Ikuo Maeda, Managing Executive Officer, Head of Design, Mazda Motor
Peter Schreyer, President and Head of Design Management, Hyundai Motor Group
Moderator: Tony Chambers, Co-chair, Brainstorm Design

15:20
DESIGNING SINGAPORE: STRATEGY, POLICY, AND TECHNOLOGY

In 50 years, Singapore has transformed from mudflats to a metropolis. Rapid technological disruption, increasing fiscal trade-offs and the challenging geopolitical climate will make the next phase of nation-building more complex. Yet the digital age’s immense data and processing power offer an unbridled opportunity to rethink how Singapore should design its future. A conversation with the deputy secretary of the Prime Minister’s Office Strategy Group on how the government applies design to develop policy and technology for the public good.

Jacqueline Poh, Deputy Secretary, Prime Minister’s Office Strategy Group, Singapore
Interviewer: Maithreyi Seetharaman, FORTUNE

15:40
BRIDGING THE GAP IN HEALTH CARE

Health care systems around the world are struggling to improve outcomes and control costs, and leaders are searching for inspiration. How can health design thinking generate new ideas, invite creativity, and encourage us to rewrite the rules of business-as-usual? What role can designers play in bridging the gap between doctors, patients, and executives?

Dr. Bon Ku, Assistant Dean for Health and Design, Thomas Jefferson
University

15:45
DESIGNING FOR INTERACTION

As interactive technology becomes integrated into daily life, so too does the expectation that our interactions feel more human and less machine. To achieve empathetic technology, what types of expertise are involved? What are best practices for designing natural language experiences? Will these systems design themselves as they become truly intelligent? Experts from two of the world’s leading technology companies share their voice and conversational user interface design stories and provide a preview of future tech as we evolve beyond the screen.

Maricel Cabahug, Chief Design Officer, SAP
Miriam Daniel, Vice President of Echo and Alexa Devices, Amazon.com
Moderator: Andrew Nusca, FORTUNE

16:10
DESIGN IN FOCUS
THE NEED FOR SEXY TRASH

Our trash problem is an opportunity to transform the way we design, engineer, and manufacture. Trash is already the new building block. To power the next-generation fully circular economy, the first step is to turn today’s environmental pollution into tomorrow’s sustainable solution by engineering trash into sexy products we actually want to buy.

Arthur Huang, CEO and Founder, Miniwiz

16:25
MATERIAL CONSIDERATIONS

Patricia Urquiola is one of the world’s most versatile and original designers. Her practice spans several disciplines including architecture, interior design, and product design, and her inventive creations are imbued with distinct personalities, always demonstrating her keen sense of form, color, and texture. In a return to the Brainstorm Design stage, Urquiola will reveal how her experimental approach to materials leads to unexpected creative directions.

Patricia Urquiola, Designer, Architect, and Founder, Studio Urquiola
Interviewer: Tony Chambers, Co-chair, Brainstorm Design

16:45
DESIGN IN FOCUS
WHO WILL REPLACE YOU?

As designers, we’ve blazed a bumpy, meandering path to the executive table at some of the world’s top companies. Yet, few of us have built a bench of leaders to take our work into the next decade and beyond. What does the next generation of design leaders look like? Where will they come from? There has never been a more critical time to work together to fill the growing leadership gap and set the stage for success for design’s future.

Kate Aronowitz, Design Partner, GV

17:00
DIGITAL COUTURE

With forms that blend historical references and futuristic silhouettes, Japanese fashion house Somarta is among a handful of global designers envisioning couture for the 21st century. The label’s signature Second Skin body knit was created using digital technologies, featured in Paola Antonelli’s 2017 MoMA exhibition Items: Is Fashion Modern?, and counts Lady Gaga among its fans. Somarta’s creative director shares how a combination of technology and the human hand are essential to her design process.

Tamae Hirokawa, Creative Director and Designer, Somarta
Interviewer: Michiyo Nakamoto, Writer, FORTUNE; Senior Adviser, Brainstorm Design

17:20
DESIGN IN FOCUS
THE BEST FOR THE MOST FOR THE LEAST

American Midcentury pioneers Charles and Ray Eames developed systems for scaling up production of furniture, designed their own Case Study home focused on the benefits of mass production, and made insightful films like Powers of Ten. They demonstrated—time and time again—design’s unique ability to address disparate clients’ needs, while finding ways to improve the quality of life for all. What can we as designers and creatives learn from the Eameses that might apply to the challenges we face today?

Llisa Demetrios, Registrar, The Eames Collection

17:35
THE VALUE OF EMPATHY IN DESIGN PRACTICE

How can we make empathy a core part of the design process when creating equitable spaces for underserved communities? A look at an ongoing initiative to improve public housing in one of Mumbai’s most neglected neighborhoods.

Sandhya Naidu Janardhan, Managing Director, Curry Stone Design Collaborative, Mumbai

17:40
TOWN HALL: THE ETHICS OF DESIGN

The costs of technology to society are painfully clear: loss of privacy, lack of personal and meaningful connection, and diminishing trust. The critical examination of ethics and technology design has broadly revealed what designers have always known: design is power. Design decisions affect not only consumers, but also greater society. Should there be ethical design standards? If so, who determines them and how should they be governed? A town hall discussion on how we can design with intent to create a world we want to live in.

Discussion leaders:
John Cary, Author, Design for Good
Jaime Myrold, Vice President, Design, Adobe
Moderator: Clay Chandler, FORTUNE

18:30
TRANSPORT TO WALLPAPER* RECEPTION
19:00
AN EVENING WITH WALLPAPER* HANDMADE EXHIBITION AND RECEPTION

Location: National Museum of Singapore

21:00
ADJOURN

Thursday, 7 March, 2019

8:00
DESIGNING OUR FUTURE: MORNING SESSIONS

(Choose 1 of 4)

MEASURING THE ROI OF DESIGN THINKING (MASTER CLASS)
This master class will explore an individualized approach to measure design thinking’s return on investment. A brief discussion unpacking the challenges of measurement will be followed by a guided activity. Participants will use an assessment instrument to evaluate the impacts they see in their own organizations and develop a plan for communicating this information to key stakeholders.
Presenter: Jeanne Liedtka, Professor, University of Virginia Darden School of Business

DESIGN-LED DIGITAL TRANSFORMATION: IT’S NOT ABOUT THE DIGITAL
As every industry undergoes massive disruption, digital transformation is #1 on every CEO’s agenda. But designers and innovators understand that our changing relationship with technology–not the technology itself–is what matters most. How can design and innovation professionals reframe digital transformation in human terms? How do we refocus our leaders, colleagues and peers on the human impact of the digital products we create? In this session, we’ll explore how senior advisors and transformation executives help global organizations navigate these complex challenges.
Hosted by Salesforce
Bey Soo Khiang, Vice Chairman, RGE and Chairman, APRIL Group
Jason Wild, Senior Vice President, Strategic Innovation and Global Leader, Ignite, Salesforce
Additional speakers to be announced

Facilitator: Maithreyi Seetharaman, FORTUNE

DESIGNING OUR FUTURE: TALENT
Is the talent shortage a problem of our own design? Three accomplished design executives drawing from their diverse professional experiences will guide an interactive conversation about how the next generation of design talent can have greater access to the field and thrive. How are societal and technological shifts changing design jobs? What skills are necessary for these new roles and what types of education will best prepare future design leaders? What are the keys to successful hiring, managing, and mentoring? How can diversity be supported throughout?
Agnes Kwek, Design Ambassador for Singapore, Economic Development Board
Kiki Wolfkill, Studio Head, Halo Transmedia
Sam Yen, Head of Digital, Commercial Real Estate, Commercial Banking,
JPMorgan Chase
Facilitator: Maria Giudice, Design Leader and Co-author, Rise of the DEO: Leadership by Design

DESIGNING OUR FUTURE: ARTIFICIAL INTELLIGENCE
How are design and technology leaders thoughtfully integrating AI into their products and services? What considerations should designers prioritize when working with intelligent technologies? If we are in the dawn of the age of AI, what does the future hold for its potential to make our work easier and drive creativity? We’ll learn how AI is expanding the frontiers of what is possible in the health care, software, and mobility sectors.
Pejvan Beigui, Chief Technology Officer, EasyMile
Sean Carney, Chief Design Officer, Royal Philips
Jaime Myrold, Vice President, Design, Adobe
Facilitator: Andrew Nusca, FORTUNE

9:15
SWITCH BREAK
9:30
THE ART AND BUSINESS OF FILM DESIGN

The production designer of the hit movie Crazy Rich Asians tells the story behind his acclaimed design, highlighting the creative process from his initial vision through the finished film. We’ll also hear how, from the vantage point of his position as president of the Art Directors Guild, he sees creative filmmaking evolving in the digital age.
Nelson Coates, Production Designer, Crazy Rich Asians; President, Art Directors Guild
Interviewer: Maithreyi Seetharaman, FORTUNE

9:50
MEANING THROUGH PROCESS

Using a multi-disciplinary approach based in research and design, Shanghai-based Neri&Hu represents a thoroughly contemporary architectural design practice. A range of contexts for each project are researched and considered. This process results in spaces and products that are highly specific, varied, and inspiring to experience. Founding Partner Lyndon Neri will discuss this approach through the lens of recent projects expanding Neri&Hu’s global reach.

Lyndon Neri, Founding Partner, Neri&Hu Design and Research Office
Interviewer: TF Chan, Commissioning Editor, Wallpaper*

10:10
SELLING SIMPLICITY

Japanese retailer MUJI has made its mark by selling minimalistic, unbranded, quality products—from clothes and kitchenware to skin care and office items. The company has also expanded into hospitality and mobility, with MUJI- themed and designed hotels and public transport. In a world where retailers thrive on branding and hype, learn how MUJI sets itself apart by delivering “rational satisfaction” to its customers and by envisioning a “simple, pleasant life for people around the world.”

Satoru Matsuzaki, President and Representative Director, Ryohin Keikaku
Interviewer: Clay Chandler, FORTUNE

10:30
DESIGNING COMMUNITIES

Kampung Admiralty, Singapore’s first integrated retirement community, is a global model for sustainable buildings designed to promote the health and well-being of its residents. Learn about the design process and collaboration that led this community to be named Building of the Year at the 2018 World Architecture Festival.

Pearl Chee, Director, WOHA
Yap Chin Beng, Senior Adviser, Estate and Corporate, Housing and Development Board, Singapore
Moderator: Pei-Ru Keh, New York Editor, Wallpaper*

10:50
DESIGN IN FOCUS
DESIGN FOR STRATEGIC DIFFERENTIATION

Through a process that is holistically considered and irreducibly complex, Todd Bracher Studio elicits key differentiation strategies for clients through the lens of design. Learn how this core methodology can produce results.

Todd Bracher, Founder and Creative Director, Todd Bracher Studio

11:05
SMART SOLUTIONS FOR THE VISUALLY IMPAIRED

Two years ago, Alibaba’s US $15 billion R&D initiative Damo Academy set out to improve the smartphone experience for the blind. A closer look at the design process behind Smart Touch, a low-cost plastic sheet that is powered by human-machine interaction.

Chen Zhao, Research Director, International User Experience & Design, Alibaba; Lead, Natural Human Computer Interaction Lab, Alibaba DAMO Academy
Interviewer: Andrew Nusca, FORTUNE

11:25
DESIGN IN FOCUS
THE WORLD OF SMELLS: INVISIBLE INFORMATION

Each of our 24,000 daily breaths contains invisible information, including
whom we are with, where we are, and what is going on. Of all the senses, smell provides the purest information and is most closely linked with memory and emotions. Smell researcher and designer Sissel Tolaas reveals how she creates new smells and how using our sense of smell properly is key to understanding the world.

Sissel Tolaas, Researcher and Artist, SMELL Re_searchLab, Berlin

11:40
DESIGNING MAGICAL EXPERIENCES

Since its opening in 2016, Shanghai Disney Resort has become a national destination and significant pride point for a company looking to expand its presence into emerging markets. Disney’s success is due, in large part, to its ability to design a park “authentically Disney, distinctly Chinese.” As an executive producer for Walt Disney Imagineering—the arm of the company that dreams up, designs, and develops Disney theme parks worldwide—Nancy Seruto will discuss the process behind some of the park’s most popular attractions and how new technologies are shaping the 21st-century Disney experience.
Nancy Seruto, Executive Producer, Walt Disney Imagineering
Interviewer: Clay Chandler, FORTUNE

12:00
DESIGN IN FOCUS
LESSONS FROM THE BATTLEFIELD: THE LIFE OF A CHANGE MAKER

Innovation, radical transformation, change. You willingly run into the company chaos, then ask yourself: “Why is it so hard to get anything done here? What’s the best way to collaborate with my peers? Why is my organization afraid to take risks?” Build your action plan based on insights and wisdom gathered from some of the best change makers in the industry.

Maria Giudice, Design Leader and Co-author, Rise of the DEO: Leadership by Design

12:15
DESIGNING THE IMPOSSIBLE

Nelly Ben Hayoun, an experience designer who has been called “the Willy Wonka of design and science,” will discuss her complex, large-scale projects and share insight into her daily challenges in the studio. She’ll talk about creating volcanoes in people’s living rooms, dark energy in kitchen sinks, universities in nightclub basements, orchestras at NASA, and doppelgangers around the world. In this one-of-a-kind presentation, Nelly hopes to create space for thoughts, debate and provocation around the impact of new technologies and demonstrate how the human condition can prevail in the digital age.

Dr. Nelly Ben Hayoun, Director, Nelly Ben Hayoun Studios
Interviewer: Tony Chambers, Co-chair, Brainstorm Design

12:50
ADJOURN