2018 Agenda


Conference Themes

COMPETITIVE x design
SMARTER x design
GREENER x design
RICHER x design

Tuesday, 6 March, 2018

15:00
WELCOME

Alan Murray, Chief Content Officer, Time Inc. Brands, Meredith Corporation; President, Fortune

15:05
REMARKS

Dr. Beh Swan Gin, Chairman, Singapore Economic Development Board

15:10
DESIGN MEANS BUSINESS               

The world’s leading businesses—from Fortune 500 giants to disruptive startups—are discovering the transformative power of design. Methods such as packaging or marketing, once thought relevant only for aesthetic functions, are now widely recognized as vital to strategy, structure, and culture. What’s driving business’s fascination with design? How will advances in cloud computing, big data, robotics, artificial intelligence, and other technologies shape the way companies engage with and embrace design thinking?

Maria Giudice, Design Leader and Co-author, Rise of the DEO: Leadership by Design
Justin Maguire, Senior Vice President, Product Design and User Experience, Salesforce
Mauro Porcini, Chief Design Officer, PepsiCo
Harry West, Chief Executive Officer, frog
Moderator: Clay Chandler, Executive Editor, International, Time Inc. Brands, Meredith Corporation; Chair, Brainstorm Design

15:50
THE CRAFT OF DESIGN IN BUSINESS

As Philips continues its health technology pivot, it has emerged at the forefront of AI and data-driven solutions that are revolutionizing healthcare to improve people’s lives. The company’s Chief Design Officer will share how he’s bringing the craft of design to bear at every scale – from the smallest user interaction to shaping care pathways in and outside of the hospital – and how design is enabling Philips to maintain its leadership whilst transforming towards digital solutions.

Sean Carney, Chief Design Officer, Royal Philips
Interviewer: Brian O’Keefe, Deputy Editor, Fortune and Co-chair, Brainstorm Design

16:10
INNOVATIVE AND ICONIC: A MASTER OF REINVENTION

From musician and welder to self-taught designer, Tom Dixon has always been driven by creative energy and a strong entrepreneurial instinct. He’ll reflect on his recent projects and what’s next for his design empire.

Tom Dixon, Designer and Guest Creative Director, Brainstorm Design
Interviewer: Tony Chambers, Brand and Content Director, Wallpaper*, and Co-chair, Brainstorm Design

16:35
DESIGNING TO WIN: WHAT EVERY EXECUTIVE SHOULD KNOW

For business leaders, especially those with traditional MBA backgrounds, unlocking the power of design requires new skills and an entirely new way of looking at the world. What are secrets of senior executives who use design effectively? What are the keys to collaborating effectively with designers? Is it better for businesses to work with external designers or build up their internal design capabilities? How can managers measure the return on the investments in design? What implications will embracing design thinking have for corporate structure and culture?

Derrick Kiker, Leader, McKinsey Design (Asia Pacific); Partner, McKinsey & Company
Jeanne Liedtka, UTC Professor of Business, Darden School of Business, University of Virginia
Interviewer: Alan Murray, Meredith Corporation

17:00
DESIGN IN FOCUS: BROKEN NATURE                                       

Design––at all scales and in all materials and “immaterial”––can survey our species’ bonds with the complex systems in the world around us and within ourselves, and devise reparations when necessary. Even for those who believe that the human species is to become extinct at some point in the (near? far?) future, design presents the means to plan a more elegant ending and legacy. It can thus ensure that the next dominant species will remember us with a modicum of respect: as dignified and caring, if not intelligent, beings.

Presenter: Paola Antonelli, Senior Curator of Architecture & Design and Director of R&D, Museum of Modern Art, New York City

17:15
DESIGN IN FOCUS: TRANSFORMATIVE ARCHITECTURE

As Ole Scheeren’s architecture forges new territories by addressing real-world challenges, it becomes not only a rigorous construct of functionality and economics, but an inspiring vehicle for culture and public life. What role can architecture play in transforming the way we experience and shape the world? Ole Scheeren will share his unique approach to design, including his most recent international projects.

Presenter: Ole Scheeren, Principal and Chief Designer, Buro Ole Scheeren

18:00
TRANSPORTATION TO OPENING RECEPTION
18:30
Opening Reception

Location: WeWork Beach Centre
Live music by ‘Rough’ featuring Tom Dixon on bass, Beatrix Ong on keyboards and Tony Chambers and Brian O’Keefe on guitar

Wednesday, 7 March, 2018

9:00
REDESIGNING THE WAY WE WORK

Valued at US $20 billion, WeWork is one of the most successful U.S. startups to date. Its rapid rise is due—in large part—to a savvy integration of technology, psychology, and design led by an overall mission to make the office a better place to work. How is WeWork leading the way in transforming the future of work, space, and community?

Miguel McKelvey, Co-founder and Chief Culture Officer, WeWork
Interviewer: Clay Chandler, Chair, Brainstorm Design

9:20
DESIGN IN FOCUS: EX-FORMATION – MAKE THINGS UNKNOWN    

Not to make things known, but to make things unknown. Not only to provide ample information, but also to make people aware of how little they know about it. How can design help people to visualize the world afresh?

Presenter: Kenya Hara, President, Nippon Design Center

9:35
CURATING FOR CURIOSITY: DESIGNERS, TECHNOLOGY, AND THE MUSEUM OF ME

From our news feeds and calendars to our beauty products and our fashion, everything in our lives is being personalized and optimized. As predictive technology expands and artificial intelligence permeates every day-to-day task, the demand for customized products and services increases—but at what cost? How can designers save us from entrapment in a hall of mirrors, where we are never surprised, never challenged, never prodded to progress or change our minds?

Tucker Fort, Partner, Smart Design
Interviewer: Matt Vella, Executive Editor, Time, and Co-chair, Brainstorm Design

9:55
MEANINGFUL AND CUTTING EDGE: DESIGNING FOR CONNECTED CONSUMERS

“Good design” can no longer be dependent on beauty and functionality but on whether it is meaningful to the people it serves. The leader of Samsung’s award-winning design team shares a rare glimpse into the creative strategy behind some of their most recent innovations and how the company’s unique design philosophy guides all aspects of the business.
Don-Tae Lee, Executive Vice President and Head, Corporate Design Center, Samsung Electronics
Interviewer: Clay Chandler, Brainstorm Design

10:15
DESIGN IN FOCUS: NAVIGATING AMBIGUITY        

In an age of uncertainty and frenetic technological change, students can’t be handed “right answers.” They need to know what to do when the answers—and even the problems—are unclear. The executive director of Stanford’s innovative d.school offers ideas and advice for leaders who must prepare students and employees to thrive in this brave but ambiguous new world.

Presenter: Sarah Stein Greenberg, Executive Director, Stanford University d.school

10:30
DESIGN IN FOCUS: BAD DESIGN

When we talk or read about design, it is usually about the positive qualities of “good design,” but bad design has just as much, if not more influence on our lives. Alice Rawsthorn explores different forms of bad design, and assesses the impact of design projects that – intentionally or otherwise – affect us negatively, rather than positively, and why we need to understand them.

Presenter: Alice Rawsthorn, Author, Hello World: Where Design Meets Life

10:45
COFFEE AND NETWORKING BREAK
11:10
AIRPORTS OF TOMORROW

Airports demand superior design skills in a wide variety of fields: traffic control, communications, crowd management, architecture, graphic design, interior design, landscaping and many others. No airport has applied those skills with greater success than Singapore’s Changi, rated “the world’s best airport” year in and year out. Changi’s CEO believes design and design thinking can help travellers love airports as much as they love their phones. He’ll share his vision for making Changi not just a hub for transit but a destination in its own right.
Lee Seow Hiang, Chief Executive Officer, Changi Airport Group
Interviewer: Alan Murray, Meredith Corporation

11:30
THE POWER OF LIGHT

Thierry Dreyfus, Founder, Atelier Thierry Dreyfus
Interviewer: Tony Chambers, Wallpaper*

11:45
OBSERVE, REFLECT, MAKE: A PLAYBOOK FOR DESIGN

IBM is on a mission to create a sustainable culture of design and to bring a human-centered focus to its products and services. Hear how a 100-year-old technology giant has evolved by using design thinking to help its customers solve problems at the speed and scale of business today.

Phil Gilbert, General Manager, Design, IBM
Interviewer: Brian O’Keefe, Fortune

12:05
RETHINKING DESIGN THINKING: A TOWNHALL CONVERSATION

Can design thinking work for all organizations and be applied to solve all problems? Can (and should) everyone be a designer? We’ll explore how the practice is being refined and cultivated by practitioners, how it is influencing strategy and innovation, and what companies and studios can do to ensure the process promotes creativity and successful business outcomes.

Discussion Leaders:
Gadi Amit
, Founder and Principal Designer, NewDealDesign
Natasha Jen, Partner, Pentagram
Ernesto Quinteros, Chief Design Officer, Johnson & Johnson
Harry West, Chief Executive Officer, frog
Moderator: Clay Chandler, Brainstorm Design

12:45
SWITCH BREAK
13:00
LUNCH DISCUSSIONS

Choose 1 of 4

MASTERCLASS: DESIGNING THE BRIEF
Business executives collaborating with designers often find that one of their most difficult challenges is getting the brief right. In setting out the original instructions for designers, how much freedom is enough? How much detail is too much? And is it okay to rewrite the brief as the work unfolds? One of the world’s leading design thinkers shares insights gained over a distinguished career working with executives and designers.

Presenter: Harry West, Chief Executive Officer, frog

DISRUPTION X DESIGN
Design is a potent weapon for startups as well as giant global firms. Too often, however, new ventures—and the investors who fund them—make the mistake of assuming that new technology and more data is the solution to every problem. The most successful startups prevail because of their superb user experience, aesthetics, and ability to forecast and create solutions for challenges yet unknown. Entrepreneurs and experts share insights on the integral role disruptive design is playing in an increasingly competitive marketplace.

Robbie Antonio, Chief Executive Officer, Revolution Precrafted
Charles Hayes, Partner and Executive Managing Director, Asia, IDEO
Yuichiro Hori, Chief Executive Officer and Founder, Stellar Works
Kohei Nishiyama, Co-founder, Elephant Design Holdings; Founder and CEO, CUUSOO System
Moderator: Clay Chandler, Brainstorm Design

SOCIAL IMPACT X DESIGN
From health care and education to housing and environmental degradation, learn how design has been used by businesses, nonprofits, and entrepreneurs to create inclusive products, services, and strategic frameworks that solve “wicked” problems, identify sustainable solutions, and create even greater benefits for the communities they serve.

Jeanne Liedtka, UTC Professor of Business, Darden School of Business, University of Virginia
Liz Ogbu, Founder and Principal, Studio O
Jim Taylor, Co-founder, Proximity Designs
Moderator: John Cary, Author, Design for Good

SPACE X DESIGN
Societal shifts, namely the growing presence of technology in our lives, are inspiring today’s most innovative architects and interior designers to reimagine space—from office to retail and hospitality. Learn how the designers of the Tsutaya T-SITE bookstores, Amazon’s Seattle HQ and biospheres, and the new MUJI hotel have created unique experiences that drive business and increase brand value.

Mark Dytham, Principal, Klein Dytham architecture; Creator, PechaKucha Night
Norihiko Shinya, Vice President, Super Potato
Jonathan Ward, Design Partner, NBBJ
Moderator: Michiyo Nakamoto, Editor, Japonica, and Senior Advisor, Brainstorm Design

14:45
SWITCH BREAK
15:00
LEADING A LEGACY

How do you protect an extraordinary design legacy while leading the family business into the 21st century? Kristina Blahnik, who left her architecture practice in 2009 to join her uncle’s company, will discuss what’s next for one of the world’s most celebrated shoe brands.

Kristina Blahnik, Chief Executive Officer, Manolo Blahnik
Interviewer: Tony Chambers, Wallpaper*

15:20
DESIGN IN FOCUS: SCALING DESIGN ACROSS ORGANIZATIONS

What methodologies and tools can be used to scale design beyond its traditional boundaries in order to inspire innovation across an organization? Sam Yen will share learnings from SAP’s experiences implementing a design mindset, both within the organization and through customer interactions, to create products and sales processes that drive business value.

Presenter: Sam Yen, Managing Director, SAP Labs Silicon Valley and Chief Design Officer, SAP

15:35
DESIGN IN FOCUS: INNOVATING ALUMINUM

Alex Rasmussen has transformed his family aluminum business from manufacturing electronic enclosures to public art installations and gallery commissions. He attributes his success to his use of design as a tool to elevate and educate the world about the power and possibility of aluminum. In a special live installation, Alex will share his creative process and his passion for one of the world’s most versatile materials.

Presenter: Alex Rasmussen, President, Neal Feay Company

15:50
NOW TO NEXT: DESIGN IN THE AGE OF AI

Artificial intelligence permeates all aspects of our lives—from how we work to how we shop, eat, and even sleep. What AI-driven tools are already disrupting the field of design and how can business leaders keep pace with rapidly evolving technologies?

Rod Farmer, Digital Expert Associate Principal, McKinsey & Company
Silka Miesnieks, Head of Design Lab, Adobe
Interviewer: Brian O’Keefe, Fortune 

16:15
DESIGN IN FOCUS: THE BUSINESS OF DESIGN FOR A BETTER WORLD

The principles of design that are increasingly foundational in the private sector remain largely absent from the social sector. In short, design has yet to become a keystone in solving the world’s most pressing challenges that so many of us care about; it’s time to change that.

Presenter: John Cary, Author, Design for Good

16:30
DESIGNING WITH DATA

In times of need, people come to Facebook to build community and help each other. People use Safety Check to let their friends and family know they are safe; people support one another through Community Help, which enables them to ask for and offer recovery assistance; and people raise money for causes they care about and to help communities rebuild after a crisis. Facebook’s Design Director for social good will share how Facebook is leveraging data, research, and design to help its two billion community members connect, share, and help each other.

Elizabeth Laraki, Director of Product Design, Facebook
Interviewer: Matt Vella, TIME

16:50
DESIGN IN FOCUS: ICONIC BRANDING   

Designer and brand architect Kashiwa Sato explains “iconic branding,” his unique approach to achieving brand dominance in a saturated marketplace. Using his own past projects as case studies, Sato will share his process – from concept clarification and communication strategy to logo and brand development.

Presenter: Kashiwa Sato, Founder and Creative Director, SAMURAI

17:05
THE FUTURE, NOW: A CASHLESS WORLD

With over half a billion users, Alipay is the most widely used third-party online and mobile payment service provider in China. The company’s lead designer shares how he is using data and technology to enhance user experiences and why cashless cities will soon become the norm.

Shanying Leung, Director of User Experience Design, Alipay, Ant Financial
Interviewer: Clay Chandler, Brainstorm Design

17:20
DESIGN IN FOCUS: EMPHATIC EXCHANGE

Designer Patricia Urquiola relates to companies and customers through “an evolution of emphatic exchange.” Her approach of continuous experimentation and ongoing trials seeks to emphasize the temporal relationship of the design process by combining elements of the past, present and future. Ms. Urquiola will highlight several projects that speak to this process and the diversity of her expertise as a designer of products, interiors and architecture.

Presenter: Patricia Urquiola, Designer, Architect, and Founder, Studio Urquiola

17:35
HOW TO BUILD (AND RUN) A DESIGN-DRIVEN COMPANY

From its inception, Airbnb has made design the center of its business strategy and has endeavored to reinvent the norms around what hospitality means in a globalized world. How did design thinking transform Airbnb from a startup to a billion dollar business? And how is Airbnb using good design to build customer trust, enhance user experience, and build community?

Joe Gebbia, Co-founder and Chief Product Officer, Airbnb
Interviewer: Tony Chambers, Wallpaper*

18:00
TRANSPORTATION TO EVENING RECEPTION
19:00
AN EVENING WITH WALLPAPER*

Location: Gillman Barracks
Wallpaper*, in partnership with DesignSingapore Council, invites you to a cocktail reception and preview of the Handmade Retreat. Wallpaper* magazine’s showcase of creativity and collaboration, the Handmade Retreat is a celebration of lifestyle improvement, a design spa for self-renewal, and a gorgeously rendered sanctuary of calm, mindfulness and barefoot luxury. The showcase will feature exclusive products by Singaporean talent designed to aid mental, spiritual and bodily well-being.

Thursday, 8 March, 2018

8:30
MORNING SESSIONS

(Choose 1 of 3)

MOBILITY X DESIGN
From ride-sharing services and autonomous vehicles to hybrid engines and AI-powered drones, the mobility and transportation sector is ripe with possibilities. Join industry experts for a candid conversation on how design is influencing the technology and trends that are rapidly changing how we will move people—and things—in the future.
Mark Lin, Head of International Operations, Mobike
Jaime Moreno, Founder and CEO, Mormedi
Nils Uellendahl, Design Director, Shanghai Studio, Designworks, A BMW Group Company
Zhang Fan, Vice President, Head of Design, Guangzhou Automobile Group
Moderator: Brian O’Keefe, Fortune

SUSTAINABILITY X DESIGN
How can we design products, environments, and services that comply with the principles of social, economic, and ecological sustainability? How can we design and create without waste? Leading designers will share experiences and discuss opportunities for applying sustainable design principles to meet key global challenges.
Beatrix Ong, Founder, Beatrix Ong Studio
Daan Roosegaarde, Artist and Founder, Studio Roosegaarde
Jane Withers, Curator and Design Consultant, Jane Withers Studio
Moderator:  Pei-Ru Keh, New York Editor, Wallpaper*, and Co-chair, Brainstorm Design

LEADERSHIP X DESIGN
Great leaders need great design. How can business leaders understand and apply the methods of designers that have become indispensable for leading large organizations in the modern age? We’ll discuss how best to engage design and designers to drive innovation in business operations, strategy, and culture.

Christian Bason, Chief Executive Officer, Danish Design Centre
Maria Giudice, Design Leader and Co-author, Rise of the DEO: Leadership by Design
Rosanne Somerson, President, Rhode Island School of Design
Sam Yen, Managing Director, SAP Labs Silicon Valley and Chief Design Officer, SAP
Moderator: Norman Pearlstine, Senior Advisor, Brainstorm Design, and Former Editor-in-Chief and Vice Chairman, Time Inc.

9:45
SWITCH BREAK
10:00
REMARKS

Agnes Kwek, Executive Director, DesignSingapore Council
Mark Wee, Executive Director Designate, DesignSingapore Council

10:05
DESIGN IN FOCUS: LANDSCAPES OF THE FUTURE     

Virtual floods, smart highways and smog sucking towers: how can we examine and activate solutions to improve daily life in urban environments? Daan Roosegaarde will explore the social role of design and share how his innovative practice merges people, technology and space to create a better world.

Presenter: Daan Roosegaarde, Artist and Founder, Studio Roosegaarde

10:20
PUTTING USERS FIRST

For most companies, user experience plays a critical role in the delivery of successful products and services. In a hyper-connected world, what new strategies are business leaders employing to enhance user and customer experiences? And how are new technologies—from augmented reality to blockchain to artificial intelligence—bringing new opportunities and threats to the field of experience design?

Mark Curtis, Chief Client Officer, FJORD
Sanjay Gour, Executive Director, Digital Business Transformation, UBS Wealth Management
Fujiyo Ishiguro, President and CEO, Netyear
Moderator: Brian O’Keefe, Fortune

10:55
DESIGN IN FOCUS: REINVENTING THE CAMERA    

One of the world’s top camera designers discusses the strategy behind the iconic Fujifilm X Series, a leading digital camera brand. He’ll share the inspiration behind the series and how good design has led to innovation across Fujifilm’s products and business.

Presenter: Masazumi Imai, Design Manager, Design Center, FUJIFILM

11:10
DESIGN FOR URBAN SPACES

Climate change, technology, and mobility are all driving big changes in how cities are imagined and developed. As a result, we are seeing a surge in urban spaces that are more flexible, sustainable, and smarter than ever before. As designers, city planners, and architects look to make urban spaces more functional, attractive, and inclusive, what new trends are emerging and what lessons can be learned?

Nigel Coates, Director, Nigel Coates
Hwang Yu-Ning, Acting Deputy Chief Executive Officer & Chief Planner, Singapore Urban Redevelopment Authority
Moderator: Pei-Ru Keh, Wallpaper*

11:35
DESIGN IN FOCUS: IDEAS FOR THE FUTURE

Thomas Heatherwick’s prolific and varied work over two decades is characterized by its ingenuity, inventiveness and originality. Defying the conventional classification of design disciplines, Heatherwick aims to bring the practices of design, architecture and urban planning together in a single workspace. He’ll share his ideas on how design – in product and practice- will impact how we’ll live, work and create in the future.

Presenter: Thomas Heatherwick, Founder, Heatherwick Studio

12:10
CLOSING THOUGHTS